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Scott McNabb
Senior Vice President, Global Sales, Growth Group at Exponea (acquired by Bloomreach)
Professional Background
Scott McNabb is a renowned leader and marketing technology evangelist with over two decades of hands-on experience in designing and executing revenue generation models across various industries. He has honed his skills by guiding Fortune 500 companies to remarkable success, thanks to his strategic vision and unyielding commitment to enhancing business value through heightened customer intimacy. Scott’s journey isn’t just limited to driving revenue; he has a passion for empowering teams and organizations to unlock their full potential through innovative marketing strategies and performance management.
Scott's experience encompasses both B2B and B2C spaces, where he has led substantial initiatives to improve revenue performance management through metrics-driven marketing strategies and demand generation practices. Throughout his career, he has gathered invaluable insights while working for prestigious organizations such as Integrate, PathFactory, Oracle, Eloqua, WebTrends, IBM, and CDC/Pivotal Software. Scott’s career not only reflects his business acumen but also showcases his noble service in the United States Air Force, where he operated as a Fighter Weapons Systems Instructor on high-performance aircraft including the F-4 Phantom II, A-10 Thunderbolt II, and the F-15E Strike Eagle.
Education and Achievements
In terms of education, Scott has laid a solid foundation for his professional growth by studying Business Administration, Management, and Operations at the prestigious United States Air Force/Air War College (CCAF) and obtaining an AA.Sc. in Marketing from Coastal Carolina University/Strayer CCAF. His academic endeavors have equipped him with a comprehensive understanding of business operations and marketing tactics, essential for his role in sales and marketing leadership.
Scott has amassed an impressive array of certifications that complement his practical knowledge and experience. These include certifications in Sandler Selling and Spin Selling taken multiple times between 2001 and 2015, as well as the Challenger Sale certification, ensuring he remains at the forefront of sales methodologies and practices.
Achievements
Over the years, Scott has held various prestigious positions that highlight his exceptional leadership capabilities and strategic foresight. Currently, he is serving as the Senior Vice President of Global Sales at Exponea, a role he obtained after the acquisition of Exponea by Bloomreach. Previously, he made significant contributions as the Chief Revenue Officer at Exponea, where he was instrumental in driving growth and expansion.
Before joining Exponea, Scott demonstrated his strategic prowess at Integrate as the Vice President of Sales for the Enterprise Americas region. His roles at PathFactory as Senior Vice President of Global Sales and Advisory Board Member further solidified his reputation as a thought leader in the marketing space. Scott's significant tenure at Oracle as Vice President of Global Sales for Marketing Automation Systems and Eloqua, where he oversaw sales operations in the East region, showcases his mastery in the ever-evolving field of marketing technology.
In addition to his corporate roles, Scott served on the advisory boards of various organizations, including MooveGuru and PathFactory, where he provided guidance and insights that reflected his extensive industry knowledge. His career at IBM spanned multiple roles, including Director of Sales for WebSphere TX Ecommerce and Regional Sales Director for the Southeast region, further proving his capabilities in the technology sector.
Beyond the corporate environment, Scott's commitment to enhancing customer experience and optimizing marketing strategies has made him a sought-after speaker and thought leader. His insights into building sales cultures and developing go-to-market strategies have inspired many professionals in the field. Also, his interests extend into his personal life, where he embraces an active lifestyle as an avid runner and golfer, while also advocating for general aviation causes, reflecting his attentiveness to both business and community matters.
Scott resides in Atlanta, Georgia, with his wife of 20 years and their two children, balancing a fulfilling family life alongside his professional endeavors. His dynamic career and diverse interests portray him as a multifaceted leader dedicated to driving exceptional results while fostering meaning in both business and personal engagements.
