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Scott Peterson
CHIEF EXECUTIVE OFFICER – B2B TECHNOLOGY PLATFORMS Growth Strategy ~ Business Transformations ~ Sales & Marketing ~ Mergers & Acquisitions ~ P&L Leadership
Professional Background
Scott Peterson is a seasoned executive with over 20 years of experience in leadership roles specifically within technology-driven environments. His career is distinguished by his remarkable ability to pioneer innovative business models that drive disruptive industry-wide change. With a proven track record, Scott specializes in achieving above-market revenue growth, structuring mission-critical channel partnerships, and optimizing profitability. His expertise encompasses a wide range of responsibilities, which include reducing customer churn and enhancing customer service through strategic management and innovation.
As the Chief Revenue Officer at Nitel, Scott played a crucial role in driving annual revenues to an impressive $300 million, achieving a growth rate of 9%, which is vastly above the industry standard. Under his leadership, he also succeeded in reducing customer churn from a significant 22% to a mere 9%, showcasing his ability to enhance customer retention and satisfaction.
Prior to Nitel, Scott served as the Head of Global Channels at Extreme Networks, where he introduced a groundbreaking managed service provider (MSP) model. This initiative not only enabled channel partners to generate recurring revenue streams but also significantly enriched customer service experiences for end-users. His innovative approach has left an indelible mark on channel partnerships across the tech industry.
At Mitel Communications, Scott was instrumental in launching a new unified communications as a service (UCaaS) business that skyrocketed to $94 million in annual revenues, achieving an outstanding 53% growth rate annually. He adeptly reduced customer acquisition costs by 18%, further emphasizing his strategic approach and operational efficiency.
Before his tenure at Mitel, Scott held several key positions at Verizon Communications. As the General Manager of Verizon's $2 billion ARR Small Business Organization, he led the division to a remarkable 15% revenue growth—significantly outpacing the industry average of 3%—during his leadership from 2015 to 2017. This achievement resulted in increased sales from $135 million to $177 million, all while sustaining operating margins of over 60%.
In another influential role at Verizon, Scott was the Global Head of Media, Technology & Professional Services. He successfully optimized pricing strategies and focused on transitioning customers to higher-margin services, resulting in revenue growth of 32% to $325 million, vastly surpassing the market growth rate of 1.5%. Through his innovative thinking, Scott managed to expand operating margins from 18% to an impressive 24%. His career at Verizon spanned various roles, including Global Head of Sales for Verizon Healthcare and Director of Pricing & Contract Management, underscoring his multifaceted expertise in sales, strategy, and the telecommunications landscape.
Education and Achievements
Scott Peterson's educational background is robust and diverse, having graduated with a Bachelor of Science in Political Science from the University of Iowa. He further pursued his legal education at the University of Iowa College of Law, obtaining his Juris Doctor (JD) degree, which has provided him with a strong foundation in legal and regulatory aspects pertinent to the technology and communications industry. Additionally, Scott earned his MBA in Management from the University of Colorado, equipping him with critical management skills and business acumen necessary for leadership functions in corporate environments. His academic credentials are indeed a testament to his dedication to lifelong learning and professional development.
Scott’s impressive professional journey spans several esteemed organizations, mainly within the rich ecosystems of technology and telecommunications. As an attorney and strategy director at Wheeler, Trigg, and Kennedy, Qwest, and MCI, Scott developed a strong strategic and legal understanding applicable to business development and customer relations in the fast-evolving tech landscape. His comprehensive knowledge has enabled him to excel across various positions, from strategic development to revenue optimization and channel management.
Achievements
- Chief Revenue Officer at Nitel: Led the company to achieve an annual revenue growth of 9%, reaching $300 million, and significantly reduced customer churn from 22% to 9%.
- Head of Global Channels at Extreme Networks: Introduced a novel MSP model that bolstered recurring revenue streams for channel partners, enhancing customer experience significantly.
- Chief Revenue Officer at Mitel Communications: Launched UCaaS business growing it to $94 million with 53% annual growth while reducing customer acquisition costs by 18%.
- General Manager of Verizon's small business organization: Achieved 15% annual revenue growth, increasing sales from $135 million to $177 million while maintaining a 60%+ operating margin.
- Global Head of Media, Technology & Professional Services at Verizon: Achieved a 32% revenue growth to $325 million, significantly expanding operating margins from 18% to 24%.
In addition to his professional pursuits, Scott takes pride in being a devoted father to four remarkable children: Hawk, Brooks, Hope, and Chase. He speaks fondly of the lessons they have imparted to him about unconditional love, treasuring the present moment, and the importance of curiosity and learning throughout life. Scott's ability to balance his significant professional responsibilities with family life showcases his commitment not only to his career but also to personal growth and family values.
tags:['Leadership experience','Technology industry','Business models','Revenue growth','Channel partnerships','Customer engagement','Unified communications','Managed service provider','Telecommunications','Verizon','Nitel','Mitel Communications','Strategy','MBA','Juris Doctor','Political Science']
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