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Scott Pitchford

Director, Research & Consumer Insights / Nielsen Games at Nielsen

Scott Pitchford is a highly experienced and creative researcher with a strong passion for uncovering insights from data and consumer behaviors.

He excels in connecting the dots and optimizing products, processes, or scenarios to their fullest potential with a keen eye for detail and efficiency.

Scott's expertise lies in market and consumer research within the entertainment industry, focusing on video games, film, and home entertainment.

He has extensive experience in both primary and secondary research, using custom studies and syndicated research tools, as well as in quantitative and qualitative research methods.

Having worked on both the supplier and client sides of market research and consumer insights, Scott brings a well-rounded perspective to his work.

His dedication to client service, coupled with his self-starting nature and ability to work well in teams, sets him apart in the field.

Scott Pitchford is a former Product Director of Research, Director of Research & Client Consulting, Manager of Research & Client Consulting, and Account Manager at Nielsen.

He also held positions as a Senior Analyst of Global Consumer Research at Vivendi Universal Games, Research Analyst, Manager of Field Operations, and Field Research Associate at Nielsen Games and Nielsen Entertainment.

Scott completed his Bachelor's degree at Florida State University, which provided him with a solid foundation for his research career.

Scott Pitchford
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Location

Los Angeles County, California, United States