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Scott Sparks

Branding Consultant & Freelance Strategist

Scott Sparks, Founder & Head of Strategy at The Spark Off

Scott Sparks is an experienced brand strategist, marketing consultant, and communications planner who founded The Spark Off, a remote consultancy offering services such as:

  • Brand Strategy
  • Product Positioning
  • Brand Design
  • Purpose & Impact
  • Global Marketing
  • Communications Planning
  • Experimental Design
  • Research
  • Marketing Innovation
  • Creative Ideation
  • Creative Testing
  • Branded Entertainment
  • Digital Marketing
  • Social Strategy
  • Workshops
  • Training
  • Management

He has worked with a wide range of clients including Microsoft AI, IBM Sustainability, PayPal, Activision, Lenovo, Peloton, Walmart, Uber Eats, Adidas, and many others.1

Prior to founding The Spark Off, Scott held strategy roles at 360i where he led brand, digital, social, experiential, and media strategy for clients like Fox, YouTube, CarMax, Coca-Cola, and Toyota.1 He also worked at Translation LLC, contributing brand, music, influencer, and digital strategy for brands such as Bud Light, McDonald's, and Skittles.1

Scott has been recognized with numerous industry awards including Effies, Cannes Lions, Clios, and Shorty Awards for his strategic work.1 He holds a certification in Commercial Production from USC School of Cinematic Arts and a degree in Advertising and New Media from the University of Georgia.1

Related Questions

What are some of Scott Sparks' most notable projects at The Spark Off?
How did Scott Sparks transition from 360i to founding The Spark Off?
What makes Scott Sparks' approach to brand strategy unique?
Can you provide examples of Scott Sparks' work with major brands like Microsoft and IBM?
What awards has Scott Sparks won for his marketing campaigns?
Scott Sparks
Scott Sparks, photo 1
Scott Sparks, photo 2
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Experience

Founder at The Spark Off
Group Strategy Director at 360i, Strategist at Translation LLC

Education

ABJ in Advertising, New Media from The University of Georgia; Certification in Commercial Production from USC School of Cinematic Arts

Location

New York, New York, United States