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Scott Sparks

Branding Consultant & Freelance Strategist

Scott Sparks, Founder & Head of Strategy at The Spark Off

Scott Sparks is an experienced brand strategist, marketing consultant, and communications planner who founded The Spark Off, a remote consultancy offering services such as:

  • Brand Strategy
  • Product Positioning
  • Brand Design
  • Purpose & Impact
  • Global Marketing
  • Communications Planning
  • Experimental Design
  • Research
  • Marketing Innovation
  • Creative Ideation
  • Creative Testing
  • Branded Entertainment
  • Digital Marketing
  • Social Strategy
  • Workshops
  • Training
  • Management

He has worked with a wide range of clients including Microsoft AI, IBM Sustainability, PayPal, Activision, Lenovo, Peloton, Walmart, Uber Eats, Adidas, and many others.1

Prior to founding The Spark Off, Scott held strategy roles at 360i where he led brand, digital, social, experiential, and media strategy for clients like Fox, YouTube, CarMax, Coca-Cola, and Toyota.1 He also worked at Translation LLC, contributing brand, music, influencer, and digital strategy for brands such as Bud Light, McDonald's, and Skittles.1

Scott has been recognized with numerous industry awards including Effies, Cannes Lions, Clios, and Shorty Awards for his strategic work.1 He holds a certification in Commercial Production from USC School of Cinematic Arts and a degree in Advertising and New Media from the University of Georgia.1

Highlights

Jan 18 · linkedin

It’s not just about range, it’s about timing. If you know me, you know I’ve always believed the most effective strategists are well-versed in a range of strategy disciplines. Range is vital; it allows you to spot varied problems while orchestrating varied solutions.

But over the last 5 years, I’ve learned something that’s not often discussed: the value of timing. The value of early-stage strategy intervention. Something that’s become increasingly evident as I’ve defined a company’s brand strategy prior to them having a fully formed product—and often, prior to companies even being fully formed.

It’s a stark difference from the traditional model. The one in which strategists are looped in after the company is set in stone or the product’s set for the marketplace. Working with companies earlier in the process has given us the opportunity to give brands much stronger cohesion, smoother launches, longer lifespans, more explosive growth–you name it.

That’s what led us to launch our strategic consultancy–The Spark Off.

We spark massive waves of impact by crafting powerful yet practical brand work for companies in the early stages of their life cycle. Less fixer-uppers; more foundation-setting. No more complex theories to discuss; just crystal-clear frameworks that get sh*t done.

Check it out. Let us know your thoughts. And if you know someone that needs someone, let us be the one.

https://lnkd.in/gpuUeqeN

Related Questions

What are some of Scott Sparks' most notable projects at The Spark Off?
How did Scott Sparks transition from 360i to founding The Spark Off?
What makes Scott Sparks' approach to brand strategy unique?
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What awards has Scott Sparks won for his marketing campaigns?
Scott Sparks
Scott Sparks, photo 1
Scott Sparks, photo 2
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Experience

Founder at The Spark Off
Group Strategy Director at 360i, Strategist at Translation LLC

Education

ABJ in Advertising, New Media from The University of Georgia; Certification in Commercial Production from USC School of Cinematic Arts

Location

New York, New York, United States