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Scott Tennant
Strategic Communicator | Executive Counsel | Reputation Architect | Crisis Manager | Public Address Announcer | Harnessing the Power of Words | Author of the Book and Blog "5 Kids,1 Wife"
Professional Background
Scott Tennant is an accomplished communications expert with a proven track record of guiding organizations through the intricate landscape of media relations and stakeholder engagement. With a career spanning from prestigious academic institutions to renowned corporations, Scott has exhibited a remarkable ability to leverage the power of words to foster deeper connections between high-profile organizations and their audiences. His strategic approach has not only driven sales but also generated deeply engaged employees and effectively managed crises, bolstering corporate and executive reputations in the process.
Having led both fledgling and established communications functions, Scott's philosophy remains steadfast: Words, in whatever format they are delivered, carry immense weight. In an age dominated by digital communication, where first impressions are formed in seconds, Scott emphasizes the importance of thoughtful and impactful messaging. Leaders, employees, customers, and community partners alike deserve communication that resonates and reflects the values of an organization.
Education and Achievements
Scott Tennant’s educational background showcases his commitment to understanding the intricacies of communication and marketing. He holds a Master of Science degree in Integrated Marketing Communications from West Virginia University, where he honed his strategic thinking and marketing prowess. Prior to this, he earned a Bachelor of Arts in English and History from John Carroll University, equipping him with a strong foundation in effective storytelling and analytical thinking. Additionally, Scott expanded his skill set by obtaining a Certificate in Designing Solutions for Innovation and Strategy at the Weatherhead School of Management at Case Western Reserve University.
In terms of career achievements, Scott has made significant contributions across various sectors, including both for-profit and nonprofit organizations. His strategic media relations have been particularly notable, leading to enhanced reputation management and employee engagement. A highlight of his career includes spearheading the development and execution of comprehensive communications plans that successfully guided a manufacturing company through two Consumer Product Safety Commission recalls, as well as navigating a multi-million-dollar class action lawsuit. His strategic foresight in crisis communications ensured the preservation and enhancement of corporate reputation during challenging times.
Scott has also demonstrated his impactful influence in the airline industry, where he worked closely with C-level executives to prepare for and successfully manage media coverage around a major labor dispute. His success in establishing a dominant share of voice in earned media against larger consumer goods competitors further cements his credentials as a leader in strategic communications. At a pediatric rehabilitation facility, Scott developed marketing and public relations initiatives that impressively led to a 75% increase in average daily inpatient census, demonstrating his ability to intertwine strategy with measurable outcomes.
Notable Positions
Throughout his career, Scott has held various prominent roles that underline his expertise in corporate communications. He served as the Director of Global Communications, Electronic Materials at Materion Corporation, where he played a pivotal role in shaping the company’s global messaging and stakeholder communications strategy. Prior to this, he was the Communications Manager, Global Technology at The Goodyear Tire & Rubber Company, a position that allowed him to navigate and communicate complex technological advancements to diverse audiences. Additionally, Scott held the role of Director of Communications at Vitamix, where he helped the brand elevate its visibility and engage more effectively with consumers.
Scott’s engagements in nonprofit sectors also highlight his versatility and commitment to community enhancement. As the Vice President of Development and External Affairs at OneCommunity and Public Relations Officer at the Cleveland Foundation, he facilitated initiatives that connected organizations with the communities they serve. His prowess in public relations extends further back to his role as Vice President at Dix & Eaton and as a Marketing and Communications Specialist at the Cleveland Clinic, where he initiated groundbreaking communications strategies.
Leadership and Training Roles
In addition to his directorial capacities, Scott has been instrumental in training executives across various industries on how to effectively engage with journalists from mainstream media. His workshops and training sessions have equipped leaders with the skills needed to maximize their outcomes in media interactions, enabling them to authentically communicate their organizational narratives to the public. This commitment to empowering others through communication illustrates Scott Tennant's dedication not just to his craft, but also to nurturing the next generation of communicators.
Conclusion
Scott Tennant's extensive background in communications is not just defined by his broad range of skills, but also by the lasting impacts he has made on the organizations he has represented. His expertise in strategic media relations, crisis communication, and internal communications positions him as a leader in his field, earning him respect among peers and clients alike. As he continues to deploy his skills and insights, Scott remains dedicated to using the power of words to connect, engage, and inspire positive change within organizations and their communities.
