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Scott Wanamaker
Proud Zapponian. Accomplished Ecommerce Marketer. Attribution Expert. Loves to talk all things digital marketing.
Scott Wanamaker is an accomplished digital marketing leader currently serving as the Senior Manager of Performance Marketing at Zappos Family of Companies.1 With extensive experience in the field, he has established himself as an expert in ecommerce marketing and attribution.2
Professional Background
Scott's career at Zappos spans nearly a decade, having moved from New York to join the company approximately 10 years ago.2 His role focuses on various aspects of digital marketing, including:
- Performance marketing strategies
- Ecommerce optimization
- Attribution modeling
Expertise and Interests
Scott is known for his:
- Proficiency in digital marketing techniques
- Expertise in attribution models for ecommerce
- Passion for discussing all aspects of digital marketing2
He often shares insights and experiences from his work in the digital marketing space, contributing to professional discussions on platforms like LinkedIn.3
Education
Scott's educational background includes studies at SUNY Empire, which has likely contributed to his professional development in the marketing field.1
As a Senior Manager at Zappos, Scott Wanamaker plays a crucial role in driving the company's performance marketing initiatives, leveraging his extensive experience and expertise in the digital marketing landscape.
Highlights
Hi All! I'm looking for a Paid Advertising Lead to join my incredible performance marketing team at Zappos Family of Companies! As the Paid Advertising Lead, you will be responsible for strategy and optimization of existing paid channels while testing into new channels to drive customer acquisition and retention. You should have a strong understanding and hands on experience of FBA Ads, Paid Social, and Paid Search.
#Zappos #Marketing #Ecommerce #DigitalMarketing #FBA #PaidSearch #PaidSocial #PaidAdvertising
Hello Network! I'm looking for an accomplished SEM/PLA Manager to join my incredible team at Zappos Family of Companies! As the Manager, PLA & SEM you will be responsible for driving customer acquisition, retention and reactivation strategies for our paid search programs. You'll be an integral part of our performance marketing team and will need to be hyper-focused on driving efficient revenue growth with tight ROI constraints. If you fit the bill or know someone, feel free to connect directly with me.
#Zappos #Marketing #Ecommerce #DigitalMarketing #PaidSearch #SEM #PLA #GoogleAds
