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Scott Weber

Manager, Business and Shopper Insights at Jack Link's Protein Snacks

Scott Weber is a results-oriented Insights professional with a wealth of experience in Primary and Syndicated research. He excels in translating client needs into actionable research strategies and collaborates effectively with brand and sales teams.

Scott's expertise includes working with IRI and Neilsen POS, Panel, Shopper Loyalty, Spectra, Shoppersights, NPD, Analytics, Reporting, Segmentation, Market Structure, New Product Development, Marketing Mix, and Product Optimization.

He holds a BA in Advertising/Journalism from the University of Wisconsin-Madison, a bootcamp certificate in Data Analytics and Visualization from the University of Minnesota, and an MBA from Olivet Nazarene University.

With a rich professional history, Scott has held key positions such as Manager of Business and Shopper Insights at Jack Link's Protein Snacks, Consultant in Consumer and Shopper Marketing at IRI, and Consumer Insights Sr. Associate/Manager at General Mills.

Scott Weber
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Location

Greater Boston