Sign In

J. Willey

Video Producer

Professional Background

Scott Willey is an innovative leader in video production with over 15 years of experience that spans across various industries, including corporate, political, and media. He is currently at the helm of Automattic's internal video team, where he is responsible for crafting engaging narratives that bolster brand awareness and drive engagement among audiences worldwide. His ability to create impactful visual content has made him a key player in the digital media landscape.

Scott's career is highlighted by his expertise in end-to-end video production, which includes directing, shooting, and editing. This skill set has enabled him to implement effective YouTube optimization strategies and audience growth initiatives, positioning him as a thought leader in the digital video space. He is also well-versed in live event production and has played a fundamental role in streaming global conferences.

Throughout his career, Scott has contributed to a broad range of projects that exemplify his capability in corporate storytelling and brand narrative development. His work not only engages viewers but also fosters meaningful connections with diverse audiences.

Career Highlights

Scott's journey in video production is marked by significant achievements that deserve recognition. He successfully launched and grew the WordPress.com YouTube channel, which gained media attention from prominent tech publications such as TechCrunch. This project showcased his strategic approach to content creation and audience engagement, amplifying the brand's digital presence.

In his role as Colorado Deputy Digital Director for Obama for America, Scott produced more than 30 videos for the official Barack Obama YouTube channel, a testament to his skill in political storytelling and digital advocacy. Furthermore, he managed over $300,000 in grants aimed at supporting local PBS stations' online video production initiatives, highlighting his commitment to fostering community engagement through media.

Education and Achievements

Scott Willey holds a Master's degree in Communication, Culture, and Technology from Georgetown University, where he honed his understanding of the intersection between media and communication. He also earned a Bachelor's degree in English and Psychology from the University of Rochester, which equipped him with the analytical and storytelling skills that are essential in video production.

His educational background is complemented by his high school experience at St. Andrew's School, which laid the foundation for his passion for creative expression and storytelling through visual media.

Scott's academic achievements, paired with his extensive professional experience, underscore his expertise in leveraging video production to enhance brand narratives and impact audiences effectively.

Notable Positions

Scott's impressive professional trajectory includes several notable positions:

  • Director of Video, Automattic: Currently leading a team focused on innovative video content strategies.
  • Video Producer & Creative Director, SWdigital: Driving forward creative projects and enhancing brand stories through video.
  • Associate Manager, Digital Video Entrepreneurship, PBS Digital Studios: Managing digital initiatives that engage viewers through impactful storytelling.
  • Colorado Deputy Digital Director, Obama for America: Producing high-caliber video content for political campaigns.
  • New Media Video Intern, The White House: Gaining invaluable experience in high-stakes video production.

Achievements

Scott Willey's contributions to the field of video production have garnered recognition and admiration. Some key achievements include:

  • Successfully launching and growing the WordPress.com YouTube channel, which became a touchstone for engaging audiences with the brand's content.
  • Producing over 30 engaging videos for the official Barack Obama YouTube channel during a critical period in American politics.
  • Effectively managing grant funding to support local PBS stations' video production efforts, thus making media more accessible to local communities.

In addition to these achievements, Scott remains passionate about utilizing video as a tool for driving business impact and enhancing brand storytelling. His work continues to inspire meaningful connections with audiences across the globe, solidifying his reputation as a leading figure in video production.

tags':['video production','content creation','political campaigns','YouTube optimization','brand storytelling','digital media','live event production','Engagement strategies','Automattic','PBS Digital Studios','Obama for America','Georgetown University','University of Rochester','video marketing','narrative development'],

questions':['How did Scott Willey develop his expertise in end-to-end video production?','What strategies has Scott employed to grow the WordPress.com YouTube channel?','How has Scott Willey influenced digital storytelling within political campaigns?','What are some key lessons Scott Willey learned from his time at The White House as a New Media Video Intern?','How does Scott leverage his educational background in Communication and Psychology in his current role?','What innovations has Scott introduced at Automattic to enhance video engagement strategies?'],

title':'PublicPersonData'} ,

J. Willey
Add to my network

Location

Denver, Colorado, United States