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Sean Hargrave
Writing and comms - white paper writer, freelance journalist, media trainer and communications.
Sean Hargrave is a seasoned freelance journalist and content expert, currently contributing to Marketing Week among other notable publications. With over two decades of experience in media, he specializes in digital marketing, writing articles that provide insights into effective strategies for brands looking to engage their audiences.
Professional Background
- Current Role: Freelance journalist and content strategist, writing for various outlets including Marketing Week, The Guardian, and Wired.
- Previous Experience: Former Innovation Editor at The Sunday Times. He has also worked with organizations like Econsultancy and Mediapost, focusing on digital marketing trends and strategies.
Expertise
- Content Creation: Hargrave helps companies develop their content strategies through white papers, blogs, and opinion pieces.
- Media Training: He offers training and PR support to enhance clients' media presence and communication effectiveness.
Online Presence
- LinkedIn: His LinkedIn profile (username: seanhargrave) showcases his projects and articles related to marketing insights and trends in digital engagement.12
Sean Hargrave's work emphasizes the importance of effective communication in marketing, making him a valuable resource in the field.
Highlights
Oasis are at it again - this time breaking #GDPR rules over #emailmarketing, after ignoring them for #mobilemarketing with the first ballot. To put your email into consideration for the second ballot, you have to consent to #digitalmarketing. Even a non-legal person like me knows is illegal. You cannot force permission on anyone and, as an extra aside, you cannot give anyone who says yes something you withhold from someone who says no.
The Information Commissioner's Office kindly commented on my first post about this abuse of GDPR that they were investigating. If they have been in touch with Oasis' people, then I think you know how seriously they take their legal obligations a couple of weeks later.
Does this count now as a serial offender, rather than a one-off mishap?
Anyone else wondering this about Oasis? #GDRP clearly states granting permission cannot be the only way to receive a service - ie you cannot only get something if you approve, you should have the same rights if you do not want to receive #emailmarketing comms? The only way to be entered into a possible ballot for tickets was to consent to #digitalmarketing - and I'm pretty sure the Information Commissioner's Office might have a view? Or is just me? What's 4% of a dozen sell-out stadium gigs?
