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Sean Jecko

Senior Account Executive; VP Qualitative at Russell Research

Sean Jecko is a Senior Account Executive and VP of Qualitative Research at Russell Research, based in Durham, North Carolina.1 With 22 years of experience, he specializes in brand and marketing strategy, focusing on finding and leveraging human insights to drive business growth.1

Professional Expertise

Sean's expertise lies in helping businesses and agencies understand their audiences and develop effective strategies. His key areas of focus include:

  • Finding and understanding best customers
  • Analyzing customer journeys
  • Determining brand and corporate equity
  • Developing brand and product value propositions
  • Creating breakthrough brand and communication strategies1

Client Experience

Sean has worked with a diverse range of high-profile clients, including:

  • U.S. Army
  • Pulte Homes
  • Gillette
  • Taco Bell
  • Bridgestone
  • AAA
  • NY State Tourism
  • Hilton Honors
  • Pepsi Bottling Ventures/Suntory
  • Verizon Wireless
  • Earnest1

Agency Engagements

He has also collaborated with several prominent agencies, such as:

  • McCann
  • Organic
  • Razorfish
  • BBDO
  • Publicis NY
  • Downtown Partners Chicago
  • The Variable
  • McGarry Bowen1

Professional Development

Sean has obtained various certifications from LinkedIn, demonstrating his commitment to continuous learning:

  • Finance for Non-Financial Managers
  • Academic Research Foundations: Quantitative
  • UX Research Methods: Interviewing
  • UX Research Methods: Card Sorting
  • UX Foundations: Research
  • Design Thinking: Understanding the Process
  • Design Thinking: Implementing the Process1

Sean Jecko's professional motto emphasizes the importance of insights in driving business success: "If you haven't got an insight, then you haven't got an idea...or a chance".1 His LinkedIn profile showcases his expertise in helping companies find insights that lead to better business outcomes.234

Related Questions

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Sean Jecko
Sean Jecko, photo 1
Sean Jecko, photo 2
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Experience

Senior Account Executive, VP Qualitative Research at Russell Research
Founder and Principal at QUENCH Insights and Pencil Brand Strategy LLC, Group Strategy Director at McKinney

Education

Bachelor of Arts in Psychology from The University of the South (1991 - 1995); Master's degree from Brandcenter at Virginia Commonwealth University (2000 - 2002)

Location

Raleigh-Durham-Chapel Hill Area