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Sean Kelly
Founder & Investor. Building companies at the intersection of health, media & founder performance.
Sean Kelly is a highly successful entrepreneur and the CEO of SnackNation, a tech-enabled CPG marketplace. He has been recognized for his leadership in creating a platform that delivers innovative and better-for-you food and beverage brands to homes and offices nationwide.
Under Sean Kelly's leadership, SnackNation has received numerous accolades, including being listed as one of the Best Workplaces in the country by Inc. Magazine and earning recognition for its outstanding company culture and workplace environment.
Prior to his role at SnackNation, Sean Kelly was involved in various ventures, including being the Founder of Digital Social, VP of Web3 Marketing & Strategy at InfiniteWorld, Founder of Chibi Dinos, and CEO of Jersey Champs.
Sean Kelly's educational background includes studying Marketing at Rutgers University and obtaining his High School Diploma from Bridgewater-Raritan High School.
Through SnackNation's initiatives, Sean Kelly and his team have made a significant impact by donating over three million meals to families in need in partnership with Feeding America.
Highlights
The Top 10 Traits of High-Performing Founders
Anyone can start a company. That’s not impressive. What’s rare, and what’s truly admirable, is high performance across the key areas of life sustained over a long time. That is sustainable career success alongside great health and an enjoyable, rich life.
How to achieve this? By developing the right traits.
𝟭. 𝗥𝘂𝘁𝗵𝗹𝗲𝘀𝘀 𝗗𝗲𝗹𝗲𝗴𝗮𝘁𝗶𝗼𝗻
They delegate tasks outside their core strengths to avoid burnout and ensure they’re focusing only on high-leverage activities.
𝟮. 𝗦𝘁𝗿𝗼𝗻𝗴 𝗙𝗼𝘂𝗻𝗱𝗲𝗿-𝗣𝗿𝗼𝗯𝗹𝗲𝗺 𝗙𝗶𝘁
High-performing founders are obsessed with the problem they’re trying to solve, making their work feel fulfilling rather than a chore.
𝟯. 𝗔𝗰𝘁 𝘄𝗶𝘁𝗵 𝗨𝗿𝗴𝗲𝗻𝗰𝘆 (𝗻𝗼𝘁 𝗵𝘂𝘀𝘁𝗹𝗲) They empower their team to work with urgency without falling into the trap of hustle culture. They value effectiveness > activity.
𝟰. 𝗗𝗶𝗿𝗲𝗰𝘁, 𝗛𝗼𝗻𝗲𝘀𝘁 & 𝗖𝗹𝗲𝗮𝗿 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 They express their thoughts clearly and courageously, ensuring important conversations are productive and truthful.
𝟱. 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗛𝗲𝗮𝗹𝘁𝗵 They invest in their physical and mental well-being, recognizing that their health fuels their energy, productivity, and longevity.
𝟲. 𝗖𝗼𝗻𝘁𝗮𝗴𝗶𝗼𝘂𝘀 𝗘𝗻𝗲𝗿𝗴𝘆 Their enthusiasm and positive energy attracts and motivates others, fostering a collaborative and dynamic environment.
𝟳. 𝗥𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝗰𝗲 𝘄𝗶𝘁𝗵 𝗮 𝗦𝗵𝗼𝗿𝘁 𝗠𝗲𝗺𝗼𝗿𝘆 They swiftly learn from failures and move forward, keeping their focus on future goals rather than past mistakes.
𝟴. 𝗩𝗶𝘀𝗶𝗼𝗻-𝗗𝗿𝗶𝘃𝗲𝗻 They are driven by a compelling vision of the future, using it as motivation to shape their actions and decisions.
𝟵. 𝗘𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁 𝗼𝗳 𝗕𝗼𝘂𝗻𝗱𝗮𝗿𝗶𝗲𝘀 They establish clear limits on their time and energy to enhance efficiency, avoid overwork, and ensure sustainability.
𝟭𝟬. 𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗢𝘁𝗵𝗲𝗿𝘀 They celebrate and support others’ achievements, understanding that creating a larger pie is the primary goal.
High-performing founders succeed by focusing on what truly matters and ignoring what doesn’t. It’s not about being the smartest or working the hardest—it’s about building a rich life and impactful business that sustains you for the long haul.
𝘽𝙚𝙣𝙟𝙖𝙢𝙞𝙣 𝙁𝙧𝙖𝙣𝙠𝙡𝙞𝙣 𝙨𝙩𝙖𝙧𝙩𝙚𝙙 𝙖𝙣𝙙 𝙚𝙣𝙙𝙚𝙙 𝙚𝙖𝙘𝙝 𝙙𝙖𝙮 𝙬𝙞𝙩𝙝 𝙩𝙬𝙤 𝙥𝙤𝙬𝙚𝙧𝙛𝙪𝙡 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨:
↳ 𝑀𝑜𝑟𝑛𝑖𝑛𝑔: "𝑊ℎ𝑎𝑡 𝑔𝑜𝑜𝑑 𝑠ℎ𝑎𝑙𝑙 𝐼 𝑑𝑜 𝑡𝑜𝑑𝑎𝑦?"
↳ 𝐸𝑣𝑒𝑛𝑖𝑛𝑔: "𝑊ℎ𝑎𝑡 𝑔𝑜𝑜𝑑 ℎ𝑎𝑣𝑒 𝐼 𝑑𝑜𝑛𝑒 𝑡𝑜𝑑𝑎𝑦?"
These aren’t just questions—they’re a framework for purpose and reflection. Starting your day with intention means focusing on impact. Ending it with reflection ensures accountability.
Franklin’s method is a simple but profound reminder: what matters most in life is how you feel about yourself.
And how you feel about yourself, is primarily based on the good you create in the world.
