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Sean MacBeth
Fractional Marketing Leader | Media | Martech | Analytics
Sean MacBeth is a seasoned professional with over 20 years of experience in digital marketing, advertising, and e-commerce.12 He currently serves as the interim Chief Marketing Officer (CMO) for Splice at Chameleon Collective.23
Professional Background
Sean has held executive roles across various companies, including startups, mid-stage businesses, and two multi-billion dollar corporations.1 His expertise lies in developing and implementing data-driven strategies for customer acquisition, retention, and media that drive significant growth.1
Role at Chameleon Collective
At Chameleon Collective, Sean has been working for six years across multiple practice areas, including Retail, B2B, Finance, and CPG.1 He is known as "The Cleaner" within the organization, often being brought in to assist clients facing critical business challenges.1 His approach is characterized as direct, thoughtful, and data-grounded, helping companies overcome organizational inertia and barriers to achieve positive outcomes.1
Key Responsibilities and Achievements
Sean's contributions at Chameleon Collective include:
- Providing fractional leadership
- Guiding digital transformation initiatives
- Developing marketing strategies and overseeing their execution
- Streamlining marketing operations
- Mentoring and building teams
- Launching new brands and products
- Establishing key partnerships
- Scaling customer bases and revenue1
Recent Developments
In 2023, Sean announced that he was starting a new position as interim CMO at Splice, working through Chameleon Collective.3 This role appears to be a continuation of his work in providing high-level marketing expertise to various organizations on a fractional or interim basis.
Sean MacBeth's LinkedIn profile (username: seanmacbeth) reflects his current position and extensive experience in the digital marketing and e-commerce sectors.2
Highlights
I am excited to share that my colleague, Farzana Nasser, will be a featured speaker at the Technology for Marketing & E-commerce Expo in London on September 19th, 2025!
Farzana has a proven track record in scaling marketing operations and driving significant growth for some of the world’s top brands. She’ll be offering her insights on "Finding the Right Balance Between Brand and Performance Marketing" during a panel discussion with other industry experts like Amanda Bopp, Vivian Chang, Alicia Reich, and Michael Challinger.
This is an event you won’t want to miss if you’re in the marketing and ecommerce space. Make sure to register and join her!
Sign up here: https://smpl.is/9j25l
#Marketing #Ecommerce #DigitalMarketing #BrandMarketing #PerformanceMarketing #TFM2025 #ChameleonCollective #Innovation #Growth
Thrilled to announce that Chameleon Collective has made the INC 5000 list for the 4th year in a row!
This honor showcases our commitment to excellence and our clients. Despite challenges like inflation and hiring pressures, our growth continues by staying true to our pillars: Lead, Deliver, and Recruit.
Huge thanks to our amazing team, clients, and partners. Your support drives our success! #INC5000 #Growth #Success #ChameleonCollective
