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Sean MacPhedran

Digital marketing strategist with 20 years of global experience

Sean MacPhedran is the Senior Director of Innovation at SCS, where he leverages his extensive experience in digital marketing and creative strategy to drive business outcomes. With over 20 years of global experience, he focuses on delivering impactful ideas and compelling customer experiences that resonate with audiences.1

In his role at SCS, MacPhedran has been involved in discussions about the evolving landscape of brand engagement, emphasizing the importance of emotional connections in marketing strategies. He recently shared insights on this topic in an interview with CMSWire, highlighting how brands are increasingly prioritizing emotional resonance in their campaigns.2

MacPhedran's professional background showcases a blend of creativity and strategic thinking, making him a key figure in the innovation space within his organization.

Related Questions

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Sean MacPhedran
Sean MacPhedran, photo 1
Sean MacPhedran, photo 2
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Experience

Senior Director, Innovation at SCS (February 2022 - Present)
Director, Digital Strategy at SCS (July 2019 - February 2022), Director of Future Platforms at SMITH, Senior Content Strategist at SMITH, Section Editor at The SoDA Report, and other roles.

Education

Certificate in Artificial Intelligence for Business Strategy from MIT - Sloan School of Management (2017); B.Com from Carleton University (1998 - 2003)

Location

Greater Ottawa Metropolitan Area