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Sean Taylor
Co-Founder at ContraBrand Agency
Sean Taylor, also known as "Brandman Sean," is the co-founder of ContraBrand Agency, a music marketing agency specializing in TikTok marketing for music talent.13 Here are some key details about Sean Taylor:
Professional Background
- Co-Founder of ContraBrand Agency: Sean has been in this role since November 2019.1
- Founder and CEO of BRANDMAN NETWORK: He started this venture in April 2017.1
- Music Marketing Strategist: Sean is known for his expertise in music marketing, particularly in the digital space.13
Experience and Expertise
- TikTok Marketing: Sean and his agency have helped artists like Macy Gray, 24kGoldn, and Trap Beckham with their TikTok strategies.3
- Industry Insights: He co-authored a global report on "How Artists are Going Viral on TikTok," which emphasizes the importance of artist-generated content (AGC) in today's social media landscape.3
- Podcast Host: Sean co-hosts the "No Labels Necessary" podcast, which discusses music marketing strategies and industry insights.2
Education and Skills
- Sean attended Georgia State University - J. Mack Robinson College of Business, where he earned a Bachelor of Business Administration (BBA) in Computer Information Systems.1
- He has also received training from General Assembly.1
Philosophy and Approach
Sean Taylor's approach to music marketing emphasizes the importance of artist-generated content and building authentic connections with audiences. He believes that TikTok remains a powerful platform for artists to break through, despite its maturation.3
Sean Taylor's expertise in digital marketing, particularly in the music industry, has positioned him as a thought leader in the field of music marketing and artist brand development.
Highlights
We're hiring! Looking for someone to fill a Project & Product Management position ( Apply here: https://lnkd.in/ehDpfHF )
Also looking for ambitious professionals to fill a sales position ( Apply here: contrabrand.agency/jobs )
I broke down a few campaign results to show the power of TikTok and how it compares with FB/IG/YT campaigns.
Also, here's some perspective on why TikTok is so powerful for music marketing.
- 𝐄𝐱𝐭𝐫𝐞𝐦𝐞𝐥𝐲 𝐮𝐧𝐝𝐞𝐫𝐩𝐫𝐢𝐜𝐞𝐝 𝐚𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧: The cost to market today is lower than almost everywhere else but getting higher every month.
- 𝐓𝐫𝐚𝐧𝐬𝐟𝐞𝐫𝐚𝐛𝐢𝐥𝐢𝐭𝐲: Music on TikTok consistently increases streams and engagement on other platforms far better. (deep dive on real results in video above 👆🏽)
- 𝐎𝐫𝐠𝐚𝐧𝐢𝐜 𝐌𝐮𝐬𝐢𝐜 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐈𝐬 𝐄𝐚𝐬𝐲! Music is a part of TikTok's DNA. Users WANT and EXPECT to hear music in the videos they watch. Careers are made in windows of opportunity. This is one of them.
Note: In the time after recording this video my agency has executed campaigns that have over 100k and even 1M+ videos created to them on TikTok.
#musicmarketing #musicbusiness #independentartist #recordlabel #TikTok
