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Sean Taylor

Co-Founder at ContraBrand Agency

Sean Taylor, also known as "Brandman Sean," is the co-founder of ContraBrand Agency, a music marketing agency specializing in TikTok marketing for music talent.13 Here are some key details about Sean Taylor:

Professional Background

  • Co-Founder of ContraBrand Agency: Sean has been in this role since November 2019.1
  • Founder and CEO of BRANDMAN NETWORK: He started this venture in April 2017.1
  • Music Marketing Strategist: Sean is known for his expertise in music marketing, particularly in the digital space.13

Experience and Expertise

  • TikTok Marketing: Sean and his agency have helped artists like Macy Gray, 24kGoldn, and Trap Beckham with their TikTok strategies.3
  • Industry Insights: He co-authored a global report on "How Artists are Going Viral on TikTok," which emphasizes the importance of artist-generated content (AGC) in today's social media landscape.3
  • Podcast Host: Sean co-hosts the "No Labels Necessary" podcast, which discusses music marketing strategies and industry insights.2

Education and Skills

  • Sean attended Georgia State University - J. Mack Robinson College of Business, where he earned a Bachelor of Business Administration (BBA) in Computer Information Systems.1
  • He has also received training from General Assembly.1

Philosophy and Approach

Sean Taylor's approach to music marketing emphasizes the importance of artist-generated content and building authentic connections with audiences. He believes that TikTok remains a powerful platform for artists to break through, despite its maturation.3

Sean Taylor's expertise in digital marketing, particularly in the music industry, has positioned him as a thought leader in the field of music marketing and artist brand development.

Highlights

Jul 19 · linkedin

We're hiring! Looking for someone to fill a Project & Product Management position ( Apply here: https://lnkd.in/ehDpfHF )

Also looking for ambitious professionals to fill a sales position ( Apply here: contrabrand.agency/jobs )

Mar 26 · linkedin

I broke down a few campaign results to show the power of TikTok and how it compares with FB/IG/YT campaigns.

Also, here's some perspective on why TikTok is so powerful for music marketing. ⁣ ⁣

  1. 𝐄𝐱𝐭𝐫𝐞𝐦𝐞𝐥𝐲 𝐮𝐧𝐝𝐞𝐫𝐩𝐫𝐢𝐜𝐞𝐝 𝐚𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧: The cost to market today is lower than almost everywhere else but getting higher every month. ⁣ ⁣
  2. 𝐓𝐫𝐚𝐧𝐬𝐟𝐞𝐫𝐚𝐛𝐢𝐥𝐢𝐭𝐲: Music on TikTok consistently increases streams and engagement on other platforms far better. (deep dive on real results in video above 👆🏽)⁣ ⁣
  3. 𝐎𝐫𝐠𝐚𝐧𝐢𝐜 𝐌𝐮𝐬𝐢𝐜 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐈𝐬 𝐄𝐚𝐬𝐲! Music is a part of TikTok's DNA. Users WANT and EXPECT to hear music in the videos they watch. ⁣ ⁣ Careers are made in windows of opportunity. This is one of them.

Note: In the time after recording this video my agency has executed campaigns that have over 100k and even 1M+ videos created to them on TikTok.
#musicmarketing #musicbusiness #independentartist #recordlabel #TikTok

Related Questions

What inspired Sean Taylor to start ContraBrand Agency?
How did Sean Taylor get the nickname "BrandMan"?
What are some success stories from artists marketed by ContraBrand Agency?
How does Sean Taylor's background in computer information systems influence his marketing strategies?
What makes ContraBrand Agency's approach to TikTok marketing unique?
Sean Taylor
Sean Taylor, photo 1
Sean Taylor, photo 2
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Location

Atlanta, Georgia, United States