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Sebastian Masmela

Global PR Manager, lululemon

Sebastian Masmela is a seasoned creative storyteller with ten years of experience in enhancing brands' cultural relevance. Currently serving as the Global PR Manager at lululemon, Sebastian has an impressive track record of leading comprehensive communication strategies for renowned campaigns such as the Cannes Lions winning GODIVA campaign, the MTN DEW Super Bowl commercial featuring a lip-synch showdown, and the collaborative project between Hyatt and Chase - the World of Hyatt Credit Card. Before joining lululemon, Sebastian held the position of Senior Earned Media Manager at Bloomingdale's, where he spearheaded brand campaigns, store launches, events, and collection introductions while successfully elevating the retailer's Fashion Office presence.

Sebastian Masmela
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Location

New York, New York, United States