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Sebastian Tomich

CCO @ The Athletic | Sports Marketing, Digital Marketing, Content Development

Sebastian Tomich is the Chief Commercial Officer (CCO) at The Athletic, a prominent sports media company. Here are some key details about his role and background:

Professional Experience

Sebastian Tomich joined The Athletic after its acquisition by The New York Times Company in 2022.1 Prior to this role, he held leadership positions at The New York Times, including Head of Advertising.4

Responsibilities at The Athletic

As CCO, Tomich is responsible for:

  • Overseeing the company's commercial strategy
  • Developing new revenue streams beyond subscriptions
  • Managing advertising initiatives
  • Exploring partnerships and business development opportunities

Key Initiatives

Under Tomich's leadership, The Athletic has:

  1. Introduced advertising to its business model in September 20221
  2. Focused on diversifying revenue through programmatic advertising, ticket sales, sports betting partnerships, and licensing intellectual property1
  3. Expanded The Athletic FC franchise, enhancing soccer coverage across various platforms3

Vision and Strategy

Tomich aims to:

  • Create premium advertising experiences for sports fans2
  • Develop creative integrations that align with sports culture2
  • Expand into audio, video, and potentially launch a streaming channel2
  • Grow The Athletic's presence in Asia, Africa, and Middle East markets2

Personal Background

  • Hometown: Boulder, Colorado4
  • Education: University of Colorado4
  • Current Location: Brooklyn5
  • Interests: Manchester United supporter, enjoys "making stuff"6

Sebastian Tomich's LinkedIn profile can be found under the username "sebastiantomich".5

Highlights

Aug 8 · linkedin

Congratulations to all our teams across the company on leading this success and confirming it has been the best summer of sports in recent memory. Stay tuned for more!

Jan 9 · linkedin

For any sports lovers at CES, come join myself and the amazing Kate Johnson, OLY at the Aria at 2:00 tomorrow, to hear about all things women's sports and how Google is using tech for good with their sports partnerships!

Related Questions

What are Sebastian Tomich's main goals for The Athletic's commercial strategy?
How does Sebastian Tomich plan to diversify The Athletic's revenue streams?
What challenges has Sebastian Tomich faced in implementing new advertising strategies at The Athletic?
How does Sebastian Tomich's background in ad tech influence his approach at The Athletic?
What role do sports betting partnerships play in The Athletic's future plans?
Sebastian Tomich
Sebastian Tomich, photo 1
Sebastian Tomich, photo 2
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Location

Brooklyn, New York, United States