Suggestions
See-ming Lee
User Experience (UX) Design + Technology
Professional Background
See-ming Lee, known as 李思明, is a seasoned professional and the Executive Director of SML Universe, a dynamic company headquartered in Hong Kong. With a profound expertise in interactive media, See-ming has skillfully established himself as a bridge between design and technology. His remarkable journey began at Yale University, where he earned his B.A. in Art, focusing on graphic design. Armed with this strong educational foundation, See-ming embarked on a career that would see him impact the realms of design for Fortune 500 companies across the globe.
After graduating in 1999, See-ming took his first steps into the professional world as a Designer at IconNicholson / LBi International in New York. He made headlines as the first cross-competency employee in the company's history, showcasing his versatility and innovative thinking. His time at IconNicholson was marked by rapid advancements, as he transitioned from Designer to Senior Designer and Senior Interface Engineer, and ultimately became an Art Director and Senior Interface Engineer over the span of nearly a decade.
In pursuit of his entrepreneurial aspirations, See-ming took on leadership roles that allowed him to refine his creative vision. As Design Director at Massify in 2008, and later as Chief Creative Officer at Artsy from 2009 to 2010, he honed his skills in nurturing creative teams and executing compelling projects, all the while paving the way for his future consultancy endeavors.
In 2012, See-ming made a significant move to Hong Kong, where he founded his own consultancy firm. His company, SML Universe, focuses on providing top-tier interactive media solutions to a diverse range of distinguished clients, effectively blending his design acumen with cutting-edge technology to create engaging digital experiences.
Education and Achievements
See-ming Lee’s educational accomplishments set the stage for his successful career. Graduating from Yale University with a B.A. in Art, concentrating in graphic design, See-ming has always been passionate about utilizing art to communicate ideas and inspire creativity. This foundation not only developed his design skills but also instilled in him a profound understanding of the interplay between aesthetics and functionality.
His journey has seen him involved with a number of high-profile projects and collaborations. Projects led by See-ming have gained visibility across major platforms and media outlets, including The Associated Press, BBC, Business Week, and Forbes, among others. These accolades underline his exceptional talent for crafting compelling narratives and rich user experiences.
Moreover, his impressive portfolio is marked by multiple international awards, establishing his reputation as a leading figure in the industry. Recognition has come in the form of Omni Intermedia Awards, One Show Interactive Awards, WWW Health Awards, and WMA Web Awards, all affirming the impact and creativity residing within his work.
Achievements
See-ming's influence extends beyond his professional successes. His contributions to interactive media have not only captivated audiences but have also led to substantial breakthroughs for various organizations. Some of his noteworthy collaborations include working with illustrious names such as Bank of America, IBM, McKinsey & Company, and MasterCard International. His ability to integrate innovative design with strategic thinking has resulted in enhanced brand engagements and user satisfaction.
As a thought leader in interactive media and technology, See-ming is an active member of professional organizations such as AIGA and IxDA, helping to inspire the next generation of designers and creators. His dedication to advancing the field through mentorship and participation in community efforts reflects his commitment to shaping a vibrant design environment.
Professional Background
Education and Achievements
Achievements
Highlights
Wow these Squad Busters progressions take forever…
