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Seema Patel

Vice President, Partnership Development & Co-Founder of Tech Bae

Seema Patel is a seasoned media executive with over 20 years of experience in advertising and technology, specializing in launching new businesses and supporting multi-platform solutions.

She is a leading expert in addressable and advanced advertising, known for driving innovative product roll-outs and building solutions that bridge strategy with efficient execution for effective scalability.

In her current role as Vice President, Partnership Development at Viacom, Seema focuses on onboarding new addressable inventory sources onto Viacom's data-driven assets, leading strategy, business development, and implementation.

Under her leadership, Viacom has established the largest Addressable TV footprint in the U.S., covering live linear, VOD, & OTT platforms, contributing to triple digit growth in Viacom's Advanced Marketing Services revenue.

Previously, Seema played a vital role in launching DIRECTV's Addressable advertising platform, contributing to the design, pricing, and rollout of the first-to-market STB Addressable Advertising product, setting industry benchmarks.

Her innovative technology platform designs revolutionized targetable television and drove significant revenue growth for the business, including spearheading the launch of D2 Media Sales, the industry's first live linear addressable platform for the political marketplace.

During the AT&T/DIRECTV integration, Seema led the definition of systems strategy & operations for the combined ad sales organization, creating system solutions to support a $2B+ business.

In addition to her professional endeavors, Seema is a co-founder of Tech Bae, an organization dedicated to advancing equality and creating opportunities for women in the ad tech & media landscape through networking, connections, and mentorship.

Seema Patel
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Location

Edison, New Jersey