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Seetharaman Kannan
CEO @ POLICE India Retail at INTERSOURCE GARMENTS PRIVATE LIMITED
Professional Background
Seetharaman Kannan is a highly respected professional with an extensive background in eCommerce, merchandising, and international marketing within the fashion industry. With a progressive career spanning several esteemed companies, Seetharaman has played pivotal roles that have significantly contributed to the growth and expansion of various organizations. Currently, he serves as the Country Head for India and Head of Global eCommerce at Intersource Garments Private Limited, a subsidiary of the Zabou Casualwear Limited, UK. In this position, he oversees the strategic direction and operational management of the company's eCommerce initiatives, fostering innovation and efficiency in digital commerce.
Previously, Seetharaman held the position of Group Head for Fashion & Lifestyle at HomeShop18, one of India's leading eCommerce platforms that focuses on home shopping via television and the internet. His responsibilities included guiding the development of fashion-related merchandise and ensuring a seamless integration of online and offline shopping experiences.
Moreover, as the Business Head of eCommerce at PRATEEK APPARELS PVT LTD, he drove successful online sales strategies that enhanced the brand's market penetration and visibility. His early career saw him taking impactful roles such as Head of International Marketing & Merchandising at Premier Fine Linens, where he was instrumental in promoting high-quality linen products in international markets.
Seetharaman's hands-on experience extends to various managerial positions, such as Senior Manager of Merchandising at EPIC DESIGNERS LIMITED and Factory Manager at Texport Syndicate India Ltd, giving him a profound understanding of the intricate details of supply chain management and manufacturing processes in the fashion industry. This foundation in operations has set the stage for his strategic insights and decisions that have shaped businesses positively.
Education and Achievements
Seetharaman Kannan holds a Bachelor of Science degree with a focus on Mathematical Computer Applications from Gandhigram Rural Institute. This academic background uniquely equips him with analytical skills that are critical in eCommerce and merchandising, particularly in areas involving data analysis, consumer insights, and technology integration within the business operations.
Throughout his career, Seetharaman has excelled in his various roles by combining his academic expertise with practical experience, showcasing his ability to adapt and innovate in a rapidly evolving industry. He has been recognized for his significant contributions to fashion eCommerce, establishing best practices, driving revenue, and enhancing the customer experience through data-driven strategies and technology implementation.
Notable Achievements
- As Country Head at Intersource Garments, Seetharaman has successfully led efforts to expand the company's eCommerce footprint in India, increasing online sales and brand recognition.
- At HomeShop18, he played a key role in diversifying the fashion & lifestyle segment, contributing to increased viewer engagement and sales during live shopping events.
- His strategic vision at PRATEEK APPARELS PVT LTD led to a significant boost in online transactions, as he implemented innovative promotional tactics that resonated well with the target demographic.
- Under his leadership in international marketing at Premier Fine Linens, the brand gained recognition in key global markets, resulting in increased export revenues.
- Seetharaman has a reputation for mentoring emerging leaders in the eCommerce space, sharing best practices in merchandising and online sales strategies, which has empowered many to reach their full potential.
Career Journey
Seetharaman's career journey began with his initial role as a merchandiser at Thuhil Creations, where he laid the groundwork for his future in the fabric and fashion industry. He then advanced through various managerial roles. His tenure at Vibrant Designs as Manager Merchandising allowed him to refine his skills in product development and supply chain management. Following this, he successfully transitioned to a more senior role as Senior Manager of Merchandising at EPIC DESIGNERS LIMITED, where he managed day-to-day merchandising operations while working closely with design teams to optimize product offerings.
Seetharaman's experience as Factory Manager at Texport Syndicate India Ltd provided him with a distinctive understanding of the manufacturing process, including quality control, labor management, and production efficiency, which further informed his strategic decisions later in his career. His commitment and versatility have earned him the respect of colleagues and industry partners alike.
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Public Person Summary
