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Selena Tay
Penultimate Year Undergraduate at SMU
Professional Background
Selena Tay is a highly motivated and talented Year 3 Information Systems undergraduate at Singapore Management University (SMU). Throughout her academic journey, she has developed a strong foundation in information systems, coupled with practical skills that make her an invaluable asset in any professional environment. With her expertise in Adobe Illustrator, Figma, Python, HTML, and CSS, Selena has honed her skills in both front-end development and user experience (UX) design. Her commitment to blending aesthetic functionality with user-friendly interfaces has driven her to focus her career on enhancing user experiences through innovative design solutions.
Selena's profession extends beyond academics; she has held multiple impactful roles in various organizations, showcasing her versatility and dedication in the fields of marketing and design. As a former UI/UX Designer and UI/UX Intern at F.I.R Digital Growth, she played a crucial role in creating visually appealing and functional digital products that meet user needs. Her experience as a Content Designer at Cognitus Academy has strengthened her ability to craft engaging and educational material, reflecting her understanding of user-centric content development.
In addition to her design expertise, Selena has also demonstrated her marketing acumen through her position as a Marketing Associate at the SMU Social Impact Catalyst, where she contributed to initiatives aimed at fostering social impact within the community. She also took up responsibilities as the Marketing and Sponsorships Lead for the SMUXploration Crew's Biking Team, where she utilized her marketing skills to promote community activities and sponsorship opportunities effectively.
Education and Achievements
Selena's educational path set a strong foundation for her career in information systems and design. She is currently pursuing a Bachelor of Science in Information Systems from Singapore Management University, a prestigious institution known for its innovative programs and strong emphasis on both theoretical knowledge and practical skills. Prior to her time at SMU, she completed her Singapore-Cambridge GCE A-Level at Anglo-Chinese Junior College, following her achievement of the Singapore-Cambridge GCE O-Level at Jurong Secondary School.
Throughout her educational journey, Selena has become adept at key technological skills, specifically in programming and design tools. Her proficiency in languages and tools such as Python, HTML, CSS, and Adobe Illustrator positions her prominently in the competitive landscape of tech professionals today. By integrating her technical skills with her understanding of UX/UI, she is well-equipped to contribute to meaningful projects that require both creativity and technicality.
Notable Achievements
- Proficient in Key Technical Skills: Selena is skilled in using modern design and programming tools like Adobe Illustrator and Figma for design, and Python, HTML, and CSS for developing functional applications and websites.
- Diverse Practical Experience: Her professional undertakings range from roles in UI/UX design to marketing, demonstrating her adaptability and commitment to learning across different domains.
- Leadership in Student Organizations: As the Marketing & Sponsorships IC for the SMUXploration Crew, Selena demonstrated effective leadership and organizational skills, creating opportunities for fellow students and fostering engagement within the university’s community.
- Community Impact Through Marketing: At SMU Social Impact Catalyst, she was instrumental in aligning marketing strategies with social betterment, showcasing her ability to leverage her skills for community outreach and impactful projects.
Wholly dedicated to personal and professional growth, Selena Tay is consistently seeking opportunities to expand her knowledge base and skill set. Her passion for merging technology with user experience will surely lead her to a successful career in information systems and design.
