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Selina Cheung

Head of Conversational Banking, Hong Kong Wealth and Personal Banking at HSBC

Selina Cheung is an experienced digital banking and customer-centric leader with over 14 years of experience in the financial services industry in Hong Kong and Asia Pacific region.1 She currently holds the position of Head of Branch Operations and Omnichannel Experience, Singapore Wealth and Personal Banking at HSBC.1

Selina's career at HSBC includes several key roles:

  1. Head of Branch Operations and Omnichannel Experience (January 2024 - Present)
  2. Head of Omni-channel Experience and Optimisation (March 2022 - January 2024)
  3. Head of Conversational Banking (November 2020 - August 2022)
  4. Mobile Banking and Messaging Lead (June 2014 - November 2020)1

She has been instrumental in establishing digital product management discipline in Hong Kong, focusing on business values, customer needs, product vision, domain expertise, and commercial outcomes.1 Selina is known for her expertise in banking, e-commerce, management, and mobile banking and payments.1

Selina holds an MBA from The Hong Kong University of Science and Technology, where she also completed her Bachelor of Business Administration in Marketing and Information System Management.1

Highlights

Jan 18 · en.wikipedia.org
HSBC - Wikipedia
ABF Retail Banking Awards 2023 Winner: HSBC Hong Kong
May 21 · plus-concepts.com
HKIB Thought Leadership Webinars - Plus Concepts

Related Questions

What are Selina Cheung's key achievements in digital banking?
How has Selina Cheung contributed to the development of the HSBC HK Mobile Banking app?
What strategies has Selina Cheung implemented for omnichannel experience in HSBC?
How did Selina Cheung's role evolve from Mobile Banking and Messaging Lead to Head of Conversational Banking?
What is Selina Cheung's educational background and how has it influenced her career?
Selina Cheung
Selina Cheung, photo 1
Selina Cheung, photo 2
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Location

Hong Kong SAR