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Serdar Ok

Head of Business Analytics

Serdar Ok is the Head of Insight at Bonnier News Commercial, not specifically Head of Analytics at Bonnier News Sales, although he has been involved in roles related to analytics and sales within Bonnier News. He has extensive experience in the media market and the newspaper industry, focusing on business analysis, key account management, and data analysis.13

In his role, Serdar Ok has been instrumental in initiatives such as creating a common currency for online video measurement with Schibsted, working alongside Kantar Sifo to provide comprehensive and automated measurements of online video campaigns.1 Additionally, he has been involved in projects related to advertising trust and consumer behavior, as highlighted in reports like the Advertising Trust Index.2

On LinkedIn, Serdar Ok's profile (username serdar-ok-a9775813) reflects his professional background and responsibilities within Bonnier News.3 However, it seems there might be a slight discrepancy in his exact title between sources, with some referring to him as Head of Insight rather than Head of Analytics.

Highlights

DURSUN DELEN | Spears school of business
Dr Serdar Abaci | The University of Edinburgh
Schibsted and Bonnier News creates a currency for online video
May 4 · synoint.com
Advertising Trust Index Report | Syno

Related Questions

What are Serdar Ok's main responsibilities at Bonnier News Sales?
How did Serdar Ok transition from his previous role to his current position?
What projects has Serdar Ok led at Bonnier News Sales?
How does Serdar Ok's work impact the media industry?
What qualifications and experience does Serdar Ok bring to his role?
Serdar Ok
Serdar Ok, photo 1
Serdar Ok, photo 2
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Location

Stockholm, Sweden