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Serena Advani
Founder, Seadrop Skincare | Ex-McKinsey | Ex-Estée Lauder Companies | Wharton MBA
Serena Advani is the founder and CEO of Seadrop Skincare, a company that is revolutionizing the skincare industry with innovative, sustainable products.12 Here's a comprehensive overview of her background and achievements:
Education and Early Career
Serena holds degrees in cognitive neuroscience and operations from the University of Pennsylvania, where she focused on neuromarketing.1 She later earned an MBA from the Wharton School, serving as co-President of the Wharton Beauty Club during her studies.4
Professional Experience
Beauty Industry Experience::
- Worked on beauty due diligences at McKinsey & Company14
- Held a position in global brand strategy at Estée Lauder Companies, specifically with Bobbi Brown Cosmetics4
Entrepreneurial Journey::
- Founded Seadrop Skincare, a brand that creates waterless, tablet-form skincare products12
- Developed a patent-pending, crushable "just-add-water" skincare tablet that activates into a hydrating facial cleanser13
Seadrop Skincare Innovation
Seadrop's key innovation is its approach to skincare:
- Produces waterless skincare products in tablet form12
- Aims to address sustainability issues in the beauty industry1
- Offers zero-waste, refillable packaging1
Inspiration and Background
Serena's inspiration for Seadrop came from:
- Traditional Indian skincare practices she learned from her family1
- Her background in cognitive neuroscience and experience in the beauty industry1
- A desire to create sustainable, high-quality skincare products2
Recognition
Serena has been named a 2023 Most Influential ESG Leader by Women's Wear Daily, highlighting her commitment to sustainability in the beauty industry.1
Serena Advani's journey from a consumer passionate about beauty to the founder of an innovative skincare brand showcases her entrepreneurial spirit and dedication to creating sustainable solutions in the beauty industry.
Highlights
Seadrop Skincare is a Startup CPG Shelfies Finalist! Thank you to the judges for sifting through over 1,500 products across beauty, food, supplements, and beverages. We're honored to be included in the Skincare category!
For anyone new to Startup CPG: it's one of the best resources for new consumer founders. Scout Brisson told me about it 3 years ago right as I began crafting Seadrop, and I'm so grateful for the tip. Startup CPG has cultivated a community of entrepreneurs at various stages, and their Slack channel has answers to almost every question an aspiring consumer founder may have.
Thank you to Daniel Scharff, Kiki Huddleston, Grace Kennedy, & Patricia Menegoto for fostering the community & for including our just-add-water skincare tablets in the 2024 roundup!
https://lnkd.in/epaU6CHY
Thrilled to share that Seadrop Skincare has been featured in Harper's Bazaar! Some of my favorite quotes:
- "These dehydrated face-wash beads are super hydrating, gentle, and eco-friendly"
- "I struggle to find formulas that thoroughly cleanse without stripping—but Seadrop’s formula does exactly that for me."
- "It works well to remove makeup, oil, sunscreen, and dirt while leaving my skin feeling supple and bouncy."
- "I also appreciate that its formula is clinically and dermatologist-tested to be safe for sensitive skin."
- "Even with my hyperreactive complexion, I’ve never experienced any redness or tightness after using the Seadrop cleanser regularly for months."
- "The beads are simple to crush between your fingers, and they lather beautifully as soon as you add a splash of water and quickly rub your hands together"
- "This cleanser is also the prettiest light blue—which is au naturel, thanks to the butterfly pea extract—and has a light, refreshing citrus scent."
Thank you so much to Sam & Harper's Bazaar for bringing awareness to our waterless skincare movement here at Seadrop!!
