Sign In

Serena Epstein

Senior Product Designer - Ask me about AI for design & research!

Serena Epstein is the Owner and Designer at Shoal, a business she founded in 2013 that has evolved from a small illustration venture into a successful brand focusing on nature-inspired art, accessories, and apparel. As a one-woman operation, she manages all aspects of the business, which includes product design, market research, collaborations with other artists, and monthly fundraising initiatives that have raised over $130,000 for various nonprofits since 2017.1

In addition to her work at Shoal, Serena has a diverse background in design and research. She holds an M.S. in Human-Computer Interaction & Design from UC Irvine and a B.A. in English and Creative Writing from the University of Mary Washington. Her professional experience spans roles such as UX Researcher at Sesh and UX Designer at the Monterey Bay Aquarium.3 Serena is also passionate about inclusive design and education, reflecting her commitment to user-focused solutions.2

Highlights

Mar 25 · linkedin

Hello friends! 👋 I think maybe you know someone searching for a kickass product designer, right?

Most recently I’ve been designing AI apps for humans and LLMs to make cool stuff together. It’s weird and exciting, and I feel like I’m living in the future. (See my work in action: apex.artium.ai)

I love working with tight-knit, agile teams on challenging projects that push us to learn new things every day. I’m happiest when I’ve got tough problems to solve and teammates who make me laugh.

If that sounds like a team you know, a team someone you know might know, or a team you don’t know but want to co-create, please reach out!

I’ve got all the usual stuff: 15 years design experience, a fancy graduate degree in UX research and HCI, an endless supply of dad jokes, and a killer gelato recipe.

(It’s okay if you’re only reaching out for the gelato recipe.)

#opentowork

Related Questions

What inspired Serena Epstein to start Shoal?
How does Serena manage all aspects of Shoal on her own?
What are some of the nature-inspired products offered by Shoal?
How has Serena's background in UX design influenced her work at Shoal?
What are the monthly fundraising initiatives Serena leads at Shoal?
Serena Epstein
Serena Epstein, photo 1
Serena Epstein, photo 2
Add to my network

Location

San Francisco Bay Area