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Serena Guen
Founder of SUITCASE Group: SUITCASE Magazine and SUITCASE Media; Co-Founder #CookForSyria
Serena Guen, also known as Serena Guen MacLeod, is an influential English publisher, businesswoman, and philanthropist, recognized for her role as the Founder and Executive Chairwoman of SUITCASE Creative Studio. Born in 1990 to an English-Italian mother and a German-Tunisian father, she grew up in London and later attended New York University, where she launched her career in the travel industry.
Career Overview
In 2012, while still a student, Guen founded SUITCASE Magazine from her dorm room. The magazine aimed to fill a gap in the market for travel content that emphasizes cultural experiences rather than superficial tourism. Over the years, the brand has evolved into SUITCASE Group, which includes a multimedia platform that combines print and digital content along with a creative agency, SUITCASE Creative Studio.123
Guen's work has garnered significant recognition. She was named one of Forbes' 30 Under 30 in media in 2017 and has received various awards, including the Women of the Future Award in 2014.23 Her initiatives extend beyond travel; she co-founded the #CookForSyria movement, which raised funds for UNICEF's Syria appeal through culinary events and cookbooks.2
Vision and Impact
Guen's vision for SUITCASE is to inspire thoughtful travel through high-quality content that showcases diverse cultures. She emphasizes that luxury travel today is about meaningful experiences rather than opulence.3 Under her leadership, SUITCASE has expanded its offerings to include podcasts and destination-specific issues, aiming to engage audiences both at home and abroad.13
Personal Life
Serena Guen married in September 2020 and has a daughter. Her diverse background and experiences continue to inform her approach to business and philanthropy.2
For more insights into her work and philosophy, you can connect with her on LinkedIn at serena-guen-6057b745 or explore SUITCASE's offerings at their official website.


