Sign In

Serena Lekawa

UX Researcher - MSc Digital Anthropology - Cert. Human-Centered Design and Engineering

Serena Lekawa is a dynamic user experience researcher and an everyday anthropologist dedicated to improving the way people interact with technology. Currently working at Google through InfoObjects, Serena brings a wealth of knowledge and a passion for research to her role, focusing on designing experiences that resonate with users on a deeper level. Her diverse expertise encompasses global research methodologies and effective communication strategies, reinforcing her aspiration to create meaningful impacts in the digital landscape.

With a commitment to user-centered design, Serena is proficient in various research techniques including semi-structured interviews, ethnographic research, qualitative analysis, and usability testing. Her skills extend to innovative methods of data visualization and presenting research findings tailored to meet the interests and needs of stakeholders. Serena thrives in collaborative environments where stakeholder engagement is essential, ensuring that the outcomes of her research align closely with user expectations and company goals.

Serena's academic journey laid a strong foundation for her career. She obtained her Master’s degree in Digital Anthropology from University College London (UCL), where she examined the intersections of technology and human behavior. Prior to that, she earned a Bachelor’s degree in Anthropology with a focus on Global Health and Environment and Writing from Washington University in St. Louis, graduating with a commendable GPA of 3.82. To further sharpen her skills in the realm of user experience, Serena pursued a certificate in User-Centered Design from the University of Washington, adding valuable expertise to her already impressive skill set.

Before joining Google, Serena honed her research acumen at various organizations. She served as a User Researcher at LEADEROLOGY, where she contributed to projects that aimed to enhance user experience through systematic research. Her experience as a Research Intern at Thorncliffe equipped her with practical insights into the mechanics of effective research procedures. Additionally, during her tenure as a Policy Program Assistant at the American Meteorological Society, Serena developed her understanding of how policy affects stakeholders and users alike. Her role as a Research and Advocacy Intern at Orange County Coastkeeper allowed her to practice effective communication strategies for environmental advocacy, while her experience as a Research Assistant at the Weidenbaum Center further grounded her in rigorous research methodologies. Serena’s multifaceted background empowers her to approach challenges with a unique perspective, infusing her work with creativity and thoughtfulness that significantly contributes to the field of user experience.

Today, Serena looks forward to rekindling the joy of social gatherings and stand-up comedy, which she believes fosters connections and nurtures community spirit. In addition to her professional pursuits, she harbors a charming aspiration to master the ukulele, showcasing her belief in continuous learning and exploration of new hobbies. Serena Lekawa is a detail-oriented researcher, an enthusiastic communicator, and an individual committed to creating a positive impact in the user experience realm.

Related Questions

How did Serena Lekawa develop her expertise in user experience research while working with diverse organizations?
What unique insights does Serena Lekawa bring to Google through her background in digital anthropology?
How does Serena Lekawa apply qualitative analysis methodologies in her research at Google?
What inspired Serena Lekawa to pursue a career in anthropology and user experience research?
How does Serena Lekawa integrate her skills in data visualization with usability testing to enhance user experiences?
Serena Lekawa
Add to my network

Location

Seattle, Washington, United States