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Serena May

Foresight Strategist | Innovation Facilitator | Organizational Change Coach

Serena May is a skilled professional who has recently taken a sabbatical to focus on somatic movement, creative writing, and integral coaching.

With experience as a VP-level leader at a global marketing services company, Serena has a proven track record of collaborating with clients, colleagues, and experts to drive innovation and co-create new visions.

During her tenure at McCann Worldgroup and Ogilvy, Serena played a key role in developing and productizing offerings in social media, design thinking, and new work methodologies.

She has nurtured relationships with clients such as Aldi, Janssen, The Coca-Cola Company, DuPont Sustainable Solutions, Merck, and Nestlé while actively engaging in digital leadership communities and sustainability and diversity initiatives.

Serena holds a degree in political science from the University of Chicago and has pursued further studies through various institutions focusing on future studies, somatic practices, and creative arts.

Known for her exceptional communication skills and ability to challenge traditional thinking while staying focused on business goals, Serena is highly regarded by colleagues and clients for her authenticity, humility, and trustworthiness.

Highlights

Feb 13 · linkedin

Being a part of Institute for the Future's Urgent Optimists community was one of the best decisions I made last year. I hope you'll join me this year, especially before our next 10-day long social simulation on climate migration that commences on February 20. Link to join: https://lnkd.in/gDRcX2Hh

I'm honored when Jane McGonigal wrote that I was chosen for the 2022 Imagination Leadership Award, "in recognition of your outstanding service and creative contributions to the Urgent Optimists community." I'm thankful for this community of wisdom and curiosity, filled with insightful questions, unexpected thinking, and positive engagement.

Jane gifted each of the award recipients a unique Midjourney generated artwork that was inspired by our first Storytime for Futurists gathering. Poignantly, IFTF researcher Toshi Hoo read aloud a passage from the classic 1969 Future Shock by Alvin Toffler.   “Anticipating probable futures is only part of what needs doing if we are to shift the planner's time horizon and infuse the entire society with a greater sense of tomorrow. For we must also vastly widen our conception of possible futures. To the rigorous discipline of science, we must add the flaming imagination of art. Today as never before we need a multiplicity of visions, dreams and prophecies—images of potential tomorrow. Before we can rationally decide which alternative pathways to choose, which cultural styles to pursue, we must first ascertain which are possible. Conjecture, speculation and the visionary view thus become as coldly practical a necessity as feet-on-the-floor 'realism' was in an earlier time.”

What are you waiting for?

P.S. I love the symbols that Sean MacDonald saw in the one-of-a-kind art that felt very personal to me. "It has your peacock green and inner fire both symbolized in it as well as the breadth of your thinking that lands on acute focus, but of course with a twist at the end."

Jan 4 · linkedin

Viva Las Vegas! Who's attending CES? Any tips for this first-timer? Opening up my senses for the wow, the weird and lots of wonder. ✨🔮🪄 #CES2023

Serena May
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Location

San Francisco, California, United States