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Sergio Fimiani

Strategy Lead @ The Story Lab / Dentsu

Sergio Fimiani is currently the Strategy Lead at The Story Lab, a creative agency under Dentsu International. His role involves developing and implementing innovative communication strategies, particularly in the health sector, where he has contributed to various projects aimed at enhancing brand engagement and consumer understanding.

Professional Background

  • Previous Experience: Before his current position, Fimiani served as the Strategy Director at Dentsu, where he was responsible for leading communication strategies for multiple brands. His expertise spans social and brand strategy, focusing on effective communication to drive brand awareness and consumer connection.45
  • Notable Projects: He has been involved in significant campaigns, such as the KFC marketing initiatives in Italy, where he contributed to social strategy.13

Skills and Expertise

  • Social & Brand Strategy: Fimiani specializes in social media strategies and brand communication, leveraging insights to enhance brand narratives and consumer engagement.4
  • Health Communication: His work includes research and insights into health-related communication, exploring opportunities for innovation in how pharmaceutical brands connect with patients and caregivers.2

Fimiani is recognized for his strategic thinking and ability to navigate complex market dynamics, making him a valuable asset in the advertising and marketing landscape.

Highlights

Oct 10 · global.kfc.com
TENDER CRISPY AND ORIGINAL: THE BEST FRIED CHICKEN AT KFC!
Nov 6 · adcgroup.it
Bebit potenzia la struttura manageriale: Sergio Fimiani arriva ...
Bebit potenzia la struttura manageriale: Sergio Fimiani arriva ...
Nov 24 · dentsu.com
The Story Lab presenta “Untold Stories about Health ... - Dentsu
The Story Lab presenta “Untold Stories about Health ... - Dentsu
Jun 15 · global.kfc.com
THE SANDERS PLAN IS STARTING: SIX MONTHS OF ... - KFC

Related Questions

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Sergio Fimiani
Sergio Fimiani, photo 1
Sergio Fimiani, photo 2
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Location

Milano, Lombardy, Italy