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Seth Long

Senior Application Security Engineer at Upgrade, Inc.

Seth Long is an experienced digital media professional who has dedicated his career to transforming the traditional media business. With a Bachelor's degree in Journalism and Documentary Photography from The Evergreen State College, Seth has served in various leadership roles in top media companies like Sound Publishing and Maven, where he has designed and delivered successful digital transformation projects.

Seth is a product visionary and has led cross-functional teams to develop new digital products, increase reader engagement, and advertising inventory. His exceptional leadership skills have enabled him to work closely with stakeholders across the enterprise, vendors, and development partners to deliver innovative and breakthrough products. Seth has also successfully increased paid subscriptions by metering content access using audience behavior data and market-specific subscriber strategies.

Throughout his career, Seth has built an exceptional track record in designing storytelling tools with Google Data Studio to help different groups of stakeholders understand the audience's activities and content performance. His approach has delivered illustrative and context-specific reports to various groups, ensuring relevant data reaches the right teams.

With his sound strategy, planning, and deep understanding of critical business drivers, Seth has demonstrated a unique ability to lead projects that build successful digital products, earn profits, and create reliable, trustworthy, and financially sustainable local news sources.

Highlights

Mar 25 · linkedin

Saddened to hear about my former employer furloughing news staff and shutting down print operations at some papers, and cutting back on hours at others. As much as these communities deserve and need their own news sources, the economics just don’t support it. Especially right now.

May 31 · linkedin

It really doesn’t come as much of a surprise that publishers are picking up the scraps from behavioral ad revenue. Publishers aren’t doing the heavy lifting in this relationship and were never going to see the kind of returns they were expecting/hoping for.

Related Questions

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Seth Long
Seth Long, photo 1
Seth Long, photo 2
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Experience

Senior Application Security Engineer at Upgrade, Inc. since September 2023
Warrant Officer, Cyber Operations at California State Guard (January 2021 - Present); Senior Application Security Engineer - Penetration Testing at Credit Karma (August 2016 - August 2023); Senior Sof at ClashingRocks.com (2000 - 2005)

Education

Bachelor in Software Engineering from Colorado Technical University (Cum Laude, 2004 - 2006); Studied Computer Engineering at University of Nevada-Las Vegas (2003 - 2004)

Location

Tacoma, Washington, United States