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Shabbir Helaly
Helping retailers increase session times, engagement, and media revenue by integrating community media networks inside their owned properties.
Shabbir Helaly is an accomplished executive sales leader with a strong background in digital media and ad tech sales, excelling in executing go-to market strategies to enhance revenue streams across various platforms such as video, social media, CTV, programmatic advertising, branded content, and experiential marketing.
With proven success in nurturing and guiding high-performing sales teams, Shabbir has a track record of driving early to mid-stage startups towards exponential growth, facilitating successful acquisitions and exits, and identifying product market fit for cutting-edge technologies.
His recent achievements include assisting brands in optimizing advertising placement through Mirror’s by Silverpush's AI-driven visual context detection for video ads on platforms like YouTube and CTV. Additionally, Shabbir has expertise in enabling brands to engage with Gen Z audiences through hashtag challenges and sponsored video content on platforms like TikTok.
Shabbir Helaly has a solid educational background, having studied at both Rutgers University–New Brunswick and American University. Throughout his career, he has held key roles in reputable organizations, including advisory positions at Puente Ventures and Stories Plus, as well as leadership roles at Genuin, Silverpush, Mobiclicks, 90Degree, BeeRoll, Musical.ly (TikTok), Column6, YuMe by RhythmOne, Ziff Davis, AdBrite, WWE, and IAC.
His extensive experience and expertise make him a valuable asset in the digital media and ad tech industry, with a keen eye for innovation, team leadership, and revenue generation strategies.
Highlights
GENUIN is not a social network. We are not bringing you an audience or new users. How well are you engaging your existing community? Are you leveraging any brand evangelists to catalyze your community and drive network effects?
Instead of driving awareness on social media , what if you could harness the power of a community based vertical video feed directly into your website or app?
THIS POST MAY AVERAGE A 2% REACH RATE IF IM LUCKY. I'D HAVE TO BOOST THIS TO REACH MORE PEOPLE. AND I COULDN'T SEGMENT OR TARGET MY OWN COMMUNITY. WHEN YOU INTEGRATE A VERTICAL VIDEO COMMUNITY INTO YOUR OWN WEB OR APP, YOUR REACH RATE BOOSTS TO 100% WITHOUT PAID MEDIA AMPLIFICATION!
Here’s a cheeky lil Valentine’s Day playlist from Mexico City. Thanks to my buddy Anthony ~ Antonio M
May love and appreciation flow today and everyday!
