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Shabbir Akhtar
Content, Creative & Communication Strategist | Technology Evangelist | Democratising Education using AI
Shabbir Akhtar is a seasoned professional in the field of marketing and communication, currently serving as the Head of Marketing & Communication (AGM - Corporate Marketing & Technology Adoption) at Globsyn Group.1 With a unique blend of technical knowledge and storytelling skills, he positions himself as a content, creative, and communication strategist.16
Professional Background
Shabbir's career spans various aspects of marketing and communication:
- Creative Agency Experience: He is a seasoned veteran of creative agencies and an award-winning advertising and creative writer.2
- Technology Writing: Before focusing on brand storytelling, Shabbir wrote about technology.3
- Long-term Commitment: He has been with his current organization for over 12 years, demonstrating loyalty and growth within the company.4
Skills and Expertise
Shabbir's expertise encompasses:
- Content Strategy: He excels in developing and implementing content strategies for brands.
- Creative Writing: His background in advertising and creative writing contributes to his storytelling abilities.
- Technology Adoption: His role involves overseeing technology adoption within corporate marketing.
- Brand Management: He has experience in helping brands tell their stories effectively.3
Personal Attributes
- Passion: Shabbir is passionate about stewarding access, likely referring to his commitment to making information and technology accessible.2
- Military Background: He is a US Military Veteran, which may contribute to his leadership and strategic thinking skills.2
Online Presence
Shabbir maintains an active online presence:
- LinkedIn: His username is "strategian," reflecting his strategic approach to his profession.123
- Personal Website: He has a website (strategian.in) where he shares insights and case studies related to marketing and branding.56
Through his work and online presence, Shabbir Akhtar demonstrates a commitment to innovative marketing strategies, creative communication, and leveraging technology in the corporate world.
Highlights
In the last segment of 'The GBS Way' podcast on Globsyn Culture we get talking about how we hire and manage our teams. I also answer a question that many have asked me over the decade, 'why I am still with Globsyn?'
Watch the episode here: https://lnkd.in/ga9jqvZ7
"Why is he here for the interview? Even if we hire him he will leave in 2 months..."
In October 2012, as I sat across from Mr. Bikram Dasgupta, Founder and Chairman of Globsyn Group, I knew skepticism lingered about my commitment. After all, my track record showed a penchant for short stints.
Yet, here I am, 11 years later (having joined the organization on April 1, 2013), still proudly part of the Globsyn family - a journey from a Management Trainee to heading a team and leading several initiatives. Today, I'm often asked why I chose to stay. Here are my top ten reasons:
• Passion Meets Profession: At Globsyn, work isn't just a chore; it's a passion pursuit. Every day feels like a step closer to my aspirations.
• Empowered Autonomy: Running my budget and team feels akin to steering a startup ship, sans suffocating oversight.
• Endorsement of Growth: Globsyn's leadership believes in nurturing talent. Whenever I sought more responsibilities, they readily entrusted me, fostering professional growth.
• Embracing Failure: Here, mistakes aren't condemned but celebrated as avenues for learning and personal development.
• Dynamic Exposure: Through projects spanning various Group companies and foundations, stagnancy becomes a foreign concept.
• Proximity to Leadership: Direct engagement with management offers unparalleled insights into strategic management, a privilege I cherish.
• Culture of Collaboration: Suggestions aren't just welcomed; they're actively sought and valued, regardless of hierarchy.
• Life Beyond Work: Globsyn champions work-life balance, encouraging exploration of interests beyond professional realms.
• Politics-Free Zone: Here, integrity reigns supreme. Gossip and backstabbing find no foothold, fostering a culture of trust and camaraderie.
• Merit-Based Growth: In the Globsyn ecosystem, growth isn't a mere wish; it's a reward for dedication and excellence.
As I reflect on my journey, I'm immensely grateful for the opportunities, learnings, and camaraderie Globsyn has offered. Here's to many more years of shared success and growth!
