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Shabbir Akhtar

Content, Creative & Communication Strategist | Technology Evangelist | Democratising Education using AI

Shabbir Akhtar is a seasoned professional in the field of marketing and communication, currently serving as the Head of Marketing & Communication (AGM - Corporate Marketing & Technology Adoption) at Globsyn Group.1 With a unique blend of technical knowledge and storytelling skills, he positions himself as a content, creative, and communication strategist.16

Professional Background

Shabbir's career spans various aspects of marketing and communication:

  • Creative Agency Experience: He is a seasoned veteran of creative agencies and an award-winning advertising and creative writer.2
  • Technology Writing: Before focusing on brand storytelling, Shabbir wrote about technology.3
  • Long-term Commitment: He has been with his current organization for over 12 years, demonstrating loyalty and growth within the company.4

Skills and Expertise

Shabbir's expertise encompasses:

  • Content Strategy: He excels in developing and implementing content strategies for brands.
  • Creative Writing: His background in advertising and creative writing contributes to his storytelling abilities.
  • Technology Adoption: His role involves overseeing technology adoption within corporate marketing.
  • Brand Management: He has experience in helping brands tell their stories effectively.3

Personal Attributes

  • Passion: Shabbir is passionate about stewarding access, likely referring to his commitment to making information and technology accessible.2
  • Military Background: He is a US Military Veteran, which may contribute to his leadership and strategic thinking skills.2

Online Presence

Shabbir maintains an active online presence:

  • LinkedIn: His username is "strategian," reflecting his strategic approach to his profession.123
  • Personal Website: He has a website (strategian.in) where he shares insights and case studies related to marketing and branding.56

Through his work and online presence, Shabbir Akhtar demonstrates a commitment to innovative marketing strategies, creative communication, and leveraging technology in the corporate world.

Highlights

Apr 9 · linkedin

In the last segment of 'The GBS Way' podcast on Globsyn Culture we get talking about how we hire and manage our teams. I also answer a question that many have asked me over the decade, 'why I am still with Globsyn?'

Watch the episode here: https://lnkd.in/ga9jqvZ7

Apr 1 · linkedin

"Why is he here for the interview? Even if we hire him he will leave in 2 months..."

In October 2012, as I sat across from Mr. Bikram Dasgupta, Founder and Chairman of Globsyn Group, I knew skepticism lingered about my commitment. After all, my track record showed a penchant for short stints.

Yet, here I am, 11 years later (having joined the organization on April 1, 2013), still proudly part of the Globsyn family - a journey from a Management Trainee to heading a team and leading several initiatives. Today, I'm often asked why I chose to stay. Here are my top ten reasons:

• Passion Meets Profession: At Globsyn, work isn't just a chore; it's a passion pursuit. Every day feels like a step closer to my aspirations.

• Empowered Autonomy: Running my budget and team feels akin to steering a startup ship, sans suffocating oversight.

• Endorsement of Growth: Globsyn's leadership believes in nurturing talent. Whenever I sought more responsibilities, they readily entrusted me, fostering professional growth.

• Embracing Failure: Here, mistakes aren't condemned but celebrated as avenues for learning and personal development.

• Dynamic Exposure: Through projects spanning various Group companies and foundations, stagnancy becomes a foreign concept.

• Proximity to Leadership: Direct engagement with management offers unparalleled insights into strategic management, a privilege I cherish.

• Culture of Collaboration: Suggestions aren't just welcomed; they're actively sought and valued, regardless of hierarchy.

• Life Beyond Work: Globsyn champions work-life balance, encouraging exploration of interests beyond professional realms.

• Politics-Free Zone: Here, integrity reigns supreme. Gossip and backstabbing find no foothold, fostering a culture of trust and camaraderie.

• Merit-Based Growth: In the Globsyn ecosystem, growth isn't a mere wish; it's a reward for dedication and excellence.

As I reflect on my journey, I'm immensely grateful for the opportunities, learnings, and camaraderie Globsyn has offered. Here's to many more years of shared success and growth!

Related Questions

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How did Shabbir Akhtar transition from writing stories to a career in marketing?
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What inspired Shabbir Akhtar to join the Globsyn Group?
Shabbir Akhtar
Shabbir Akhtar, photo 1
Shabbir Akhtar, photo 2
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Location

Kolkata, West Bengal, India