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Shahar Attias
iGaming Expert - CRM Strategist - Publicist / Speaker
Professional Background
Shahar Attias is a renowned expert in the iGaming industry, celebrated for his extensive experience in operational leadership roles and influence in online gaming consulting. With an impressive career spanning over two decades, Shahar has carved a niche for himself as the founder and CEO of Hybrid Interaction Ltd., a preeminent consulting firm that specializes in the iGaming sector. Since the inception of his career in 2001, Attias has consistently demonstrated his adeptness in gaming operations, marketing, and technology integration, setting benchmarks for excellence.
Shahar’s journey in the world of iGaming commenced with a pioneering move when he created the first-ever iGaming Customer Relationship Management (CRM) department at 888.com. This groundbreaking initiative laid the groundwork for future advancements in player engagement and retention strategies within the industry. Following this monumental achievement, he served as Vice President of Casino Operations at EuroPartners from 2003 to 2005, where he was instrumental in establishing the company as a leading Playtech licensee. His leadership and innovative marketing strategies significantly propelled the firm’s growth.
In 2006, Shahar transitioned to PokerStars, where he took on the role of Director of Player Relationship Marketing. Here, he is credited with building and overseeing comprehensive CRM activities, fostering player loyalty, and enhancing user experience. His insights and methodologies in player relationship management became a cornerstone for what many now consider industry best practices.
Since 2008, Shahar Attias has been at the helm of his consulting business, helping numerous organizations navigate the complexities of the regulated gaming markets across Europe and beyond. His consulting engagements have spanned across various high-profile state-owned operators, such as the Austrian Lotteries (Win2Day) and the Israel Sports Betting Board (Winner / Racer), where he has provided strategic guidance and operational enhancements. His expertise has also been sought after by operators within regulated markets in countries like the UK, Belgium, Italy, Denmark, Portugal, and Mexico, where he has helped implement tailored solutions that resonate with local regulations and consumer preferences.
Education and Achievements
Shahar Attias holds a Bachelor of Arts in Logistics, Economics, and Business Administration from Bar-Ilan University. His educational background provides a solid foundation that complements his extensive professional experience, making him a well-rounded expert in the areas of operational efficiency and strategic marketing in the iGaming space.
Over the years, Shahar has achieved significant milestones in his career. He has led innovative initiatives such as the development of a holistic Campaign Manager component for BetConstruct’s back office, taking it from the concept phase to final implementation. Additionally, he has founded iGamingCRM, an organization widely recognized as the hub for Retention Marketing in the gaming industry. This venture not only showcases his commitment to advancing the iGaming discipline but also highlights his entrepreneurial spirit and leadership vision.
Shahar's work has placed him in the spotlight at numerous prestigious industry events. As a frequent speaker at events such as ICE, EiG, LAC/BAC, iGAsia, RGW, Sigma, and OptimoveConnect, he shares his insights and knowledge with peers, fostering a culture of collaboration and learning within the gaming community. His ability to translate complex themes into accessible keynotes has made him a sought-after figure in the iGaming circuit.
Consulting Expertise
Throughout his career, Shahar has provided consulting services to a vast array of organizations, each time bringing a unique perspective and expert advice tailored to the specific needs of the business. Some notable consulting partnerships include collaborations with major names like GVC Holdings (bwin.party/Sportingbet/Casino-Club), IGT, William Hill Online, BetClic-Everest, Codeta, and numerous others.
His engagement with these organizations covers a broad spectrum of services, including operational support, strategic marketing consulting, and player engagement solutions. Furthermore, his expertise in consulting is not limited to well-established companies; he also assists emerging operators in laying down solid operational foundations that are crucial for sustainable growth in a competitive marketplace.
Notable Accomplishments and Projects
Shahar’s legacy is punctuated by his various notable accomplishments and projects, which have contributed to the evolution of the iGaming landscape. His ability to understand market dynamics and anticipate player behavior has allowed him to innovate and tailor solutions that effectively meet market demands.
For instance, he has worked on projects that integrate cutting-edge technologies with traditional gaming
Highlights
Quick - when you read about #NFT, what’s the first thing you think of? Eww, not that, you pervert! Ok, the 2nd thing? Bored Apes, of course... #BAYC! Following the massive #airdrop by Shuffle earlier this month, we have decided to focus a #ChiefsClash episode on the #crypto side of #iGaming. As such, I have immediately asked the very-highly-ultra talented Iryna Romanska to create a similar series of illustrations, but with your beloved host instead of primates. As you can see, Darwin was clearly right - but we’re here to talk about #Satoshi, and for that, we have had with us this time:
- Mark Grech , Founder / ProdMark 365
- Richard Baker, Co-Founder / Lucky Lions Den
- VALENTINA DIACO / #Marketing & iGaming Advisor Join us for our longest episode ever, in which we have covered #WEB3 and its day-to-day application, who are the key players in this market, what does the future entails and lastly, while discussing #blockchain, we’ve considered launching several #ICO like #BadBitBaker and even #MorrocCoin :) While every episode is also available as a #Podcast (just pick your streaming service: https://lnkd.in/d77JPdzp), this specific one is nearly an hour (!) long and contains pure gold, as simple as that - do NOT miss out, really. There's a new Chiefs Clash ready for you on every last Sunday, of every month; you can watch our quick annual recap at https://lnkd.in/dD5WTzX8 or check out any of our previous sessions: https://lnkd.in/dbh5_fpf
🎙Spotify: https://lnkd.in/dnu-cVT7 🍎 Apple: https://lnkd.in/dpzM6quZ
A #ChiefsClash teaser for this upcoming Sunday episode with way more hashtags than panelists! #crypto #blockchain #token #airdrop #web3 and the newest #CIO trend: #MorrocCoin ?
