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Shahar Attias
iGaming Expert - CRM Strategist - Publicist / Speaker
Professional Background
Shahar Attias is a renowned expert in the iGaming industry, celebrated for his extensive experience in operational leadership roles and influence in online gaming consulting. With an impressive career spanning over two decades, Shahar has carved a niche for himself as the founder and CEO of Hybrid Interaction Ltd., a preeminent consulting firm that specializes in the iGaming sector. Since the inception of his career in 2001, Attias has consistently demonstrated his adeptness in gaming operations, marketing, and technology integration, setting benchmarks for excellence.
Shahar’s journey in the world of iGaming commenced with a pioneering move when he created the first-ever iGaming Customer Relationship Management (CRM) department at 888.com. This groundbreaking initiative laid the groundwork for future advancements in player engagement and retention strategies within the industry. Following this monumental achievement, he served as Vice President of Casino Operations at EuroPartners from 2003 to 2005, where he was instrumental in establishing the company as a leading Playtech licensee. His leadership and innovative marketing strategies significantly propelled the firm’s growth.
In 2006, Shahar transitioned to PokerStars, where he took on the role of Director of Player Relationship Marketing. Here, he is credited with building and overseeing comprehensive CRM activities, fostering player loyalty, and enhancing user experience. His insights and methodologies in player relationship management became a cornerstone for what many now consider industry best practices.
Since 2008, Shahar Attias has been at the helm of his consulting business, helping numerous organizations navigate the complexities of the regulated gaming markets across Europe and beyond. His consulting engagements have spanned across various high-profile state-owned operators, such as the Austrian Lotteries (Win2Day) and the Israel Sports Betting Board (Winner / Racer), where he has provided strategic guidance and operational enhancements. His expertise has also been sought after by operators within regulated markets in countries like the UK, Belgium, Italy, Denmark, Portugal, and Mexico, where he has helped implement tailored solutions that resonate with local regulations and consumer preferences.
Education and Achievements
Shahar Attias holds a Bachelor of Arts in Logistics, Economics, and Business Administration from Bar-Ilan University. His educational background provides a solid foundation that complements his extensive professional experience, making him a well-rounded expert in the areas of operational efficiency and strategic marketing in the iGaming space.
Over the years, Shahar has achieved significant milestones in his career. He has led innovative initiatives such as the development of a holistic Campaign Manager component for BetConstruct’s back office, taking it from the concept phase to final implementation. Additionally, he has founded iGamingCRM, an organization widely recognized as the hub for Retention Marketing in the gaming industry. This venture not only showcases his commitment to advancing the iGaming discipline but also highlights his entrepreneurial spirit and leadership vision.
Shahar's work has placed him in the spotlight at numerous prestigious industry events. As a frequent speaker at events such as ICE, EiG, LAC/BAC, iGAsia, RGW, Sigma, and OptimoveConnect, he shares his insights and knowledge with peers, fostering a culture of collaboration and learning within the gaming community. His ability to translate complex themes into accessible keynotes has made him a sought-after figure in the iGaming circuit.
Consulting Expertise
Throughout his career, Shahar has provided consulting services to a vast array of organizations, each time bringing a unique perspective and expert advice tailored to the specific needs of the business. Some notable consulting partnerships include collaborations with major names like GVC Holdings (bwin.party/Sportingbet/Casino-Club), IGT, William Hill Online, BetClic-Everest, Codeta, and numerous others.
His engagement with these organizations covers a broad spectrum of services, including operational support, strategic marketing consulting, and player engagement solutions. Furthermore, his expertise in consulting is not limited to well-established companies; he also assists emerging operators in laying down solid operational foundations that are crucial for sustainable growth in a competitive marketplace.
Notable Accomplishments and Projects
Shahar’s legacy is punctuated by his various notable accomplishments and projects, which have contributed to the evolution of the iGaming landscape. His ability to understand market dynamics and anticipate player behavior has allowed him to innovate and tailor solutions that effectively meet market demands.
For instance, he has worked on projects that integrate cutting-edge technologies with traditional gaming practices. His strategic approaches consistently focus on enhancing the player experience, optimizing operational efficiency, and implementing robust marketing solutions that ensure both compliance and profitability. His advocacy for responsible gaming practices underscores his commitment to creating a safe and enjoyable gaming environment for all participants.
In addition to his consulting work, Shahar has also made significant contributions to the domain of sports betting. His tenure with the Israel Sports Betting Board has further reinforced his stature as a thought leader in the regulatory aspects of gaming operations. Understanding the nuances of compliance and regulatory frameworks highlights his comprehensive approach to the iGaming sector.
Shahar Attias is not just a name; he is an institution in the iGaming industry. His inspiring journey from establishing the first CRM department at 888.com to leading Hybrid Interaction Ltd. serves as a testament to his unwavering dedication to innovation and excellence in the gaming sector. With a sharp eye for market trends and an unrelenting drive to promote best practices, Shahar continues to shape the future of iGaming, ensuring that the industry adapts and thrives in an ever-evolving landscape.
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Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
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- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.