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Shahd AlShehail

Social entrepreneur

Shahd AlShehail is the co-founder, CEO, and creative director of Abadia, a UAE-based ethical luxury fashion brand.13 She is a social entrepreneur who has dedicated her career to building sustainable models that promote social and economic development.2

AlShehail founded Abadia in 2018 with the goal of creating a brand that supports artisans, preserves craftsmanship, and promotes ethical and sustainable practices in the fashion industry.3 The brand is known for its timeless contemporary designs that celebrate Middle Eastern culture and heritage.14

Prior to Abadia, AlShehail co-founded Project JUST in 2013, which aimed to implement transparency and accountability in fashion supply chains.3 Her commitment to ethical fashion and supporting local artisans, particularly women, is a core part of Abadia's mission.13

Under AlShehail's leadership, Abadia has gained recognition both regionally and globally. The brand has been worn by notable figures such as Queen Rania Al Abdullah of Jordan and singer Alicia Keys.3 Abadia has also participated in Paris Fashion Week and was featured in the Saudi 100 Brands exhibition.31

AlShehail's vision for Abadia extends beyond fashion, aiming to change narratives about the region and showcase the rich craftsmanship and culture of the Arabian Peninsula on a global scale.1

Highlights

Oct 5 · linkedin

From day one we set out to build a luxury house with a unique and authentic point of view and to establish Saudi craftsmanship as a serious player on the world stage.

I'm so excited to share that we've secured international investment from Turmeric Capital. Today's announcement is not just about capital, it's a validation of the global potential of what we are building at Abadia.

This could not have been possible without the incredible support of Saudi Fashion Commission. I'm grateful to everyone who has been a part of our journey, and has supported our mission. The best is yet to come! Burak Cakmak Ravi Thakran Turmeric Capital

Related Questions

What inspired Shahd AlShehail to start Abadia?
How does Abadia incorporate local artisans into their designs?
What are Shahd AlShehail's future plans for Abadia?
How did Abadia manage to gain international recognition?
What makes Abadia's approach to luxury fashion unique?
Shahd AlShehail
Shahd AlShehail, photo 1
Shahd AlShehail, photo 2
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Location

Saudi Arabia