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Shahid Awan
Head of SEO / SEO Coach / Technical Lead
Professional Background
Shahid Awan is a highly accomplished professional in the fields of E-commerce, travel, and fashion, boasting over 20 years of diverse experience. His expertise spans across multiple domains, firmly establishing him as a leader in digital marketing transformation. He is currently engaged as a Coach in SEO, where he imparts invaluable knowledge from his extensive hands-on experience, shaping businesses for the digital landscape of the future.
In his most recent role as the Head of Online/Performance Marketing at a dynamic Travel Start-up in Berlin, Shahid played a pivotal role in leading a skilled team across Berlin and Aachen. His time was dedicated to delivering measurable results in New Customer Acquisition and maximizing the potential of Returning Customers through effective SEO, SEM, Affiliates, CRM, Display, and Social marketing channels.
Shahid’s career trajectory has been marked by his positions at prestigious companies, including Noon.com in Dubai as well as a significant tenure with Wimdu GmbH where he served as the Chief Marketing Officer. Additionally, his role as Global SEO Director at Hotels.com under Expedia Inc. further solidified his standing in the realm of performance marketing and search engine optimization.
Demonstrating adaptability and proficiency in working across various European and global markets, Shahid has managed teams known for their collaborative spirit, ranging in size from 6 to 40, across multiple digital channels. His brilliant budgeting skills have allowed him to manage online spend budgets exceeding 10 million Euros, enabling him to forecast and analyze market trends effectively.
Education and Achievements
Shahid holds a BSc in Multimedia Computing from De Montfort University and an HND in Business & Finance from the University of West London. This solid educational foundation underpins his remarkable capabilities in merging technology with marketing fundamentals, allowing him to drive digital transformation initiatives successfully.
Throughout his career, Shahid has had the privilege of working with numerous prominent global brands, including Cheapflights.com, Houseoffraser.co.uk, KFC.co.uk, and many others. His extensive portfolio reflects the ability to enhance brand visibility, foster customer engagement, and optimize conversion rates through tailored digital strategies. Notably, his accomplishments in Search Engine Marketing (SEM), Conversion Rate Optimisation (CRO), and Data Analysis showcase his dedication to staying at the forefront of industry advancements while sharing his insights with others via coaching and mentoring.
Achievements
- Pioneering Digital Marketing Practices: As the Head of SEO and Technical Lead at DigitalSnax, Shahid has embraced innovative digital marketing methods, allowing companies to adapt seamlessly to the ever-evolving digital environment.
- Leadership in Performance Marketing: His impactful leadership in the Capacity of Head Of Performance Marketing at fromAtoB GmbH enabled a results-driven approach to digital marketing strategies, producing measurable outcomes in customer acquisition.
- Management of Significant Budgets: Throughout his career, Shahid has been responsible for managing marketing budgets that surpass 10 million Euros, ensuring that every dollar is optimally allocated to generate significant returns.
- Cross Functional Team Leadership: His ability to lead teams effectively is illustrated by his experiences managing diverse teams across geographical boundaries, fostering collaboration, and maximizing team performance.
- Diverse Skill Set: With expertise in Search Marketing, SEO, SEM, Data Analysis, and CRM, Shahid's versatile marketing skill set promotes a holistic approach to digital marketing, particularly within e-commerce.
