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Shaila Mathias

Business Development, AWS Data Collaboration Apps

Shaila Mathias is a highly accomplished professional in the field of business development and partnerships, with a strong background in the tech industry. She has a solid educational foundation, having studied at Trinity College-Hartford. Shaila has held significant roles in reputable organizations including Amazon Web Services (AWS), LiveRamp, Oracle Data Cloud, SFX Entertainment, Viggle Inc., CafeMom, AOL, and OMD.

Highlights

Aug 1 · linkedin

Amazon Marketing Cloud (AMC) on AWS Clean Rooms is now generally available! This offering helps advertisers use their first-party signals to collaborate with Amazon Ads unique signals to generate differentiated insights, discover new audiences, and enable advertising campaign planning, activation, and measurement, all without having to move underlying signals outside of their AWS account. With AMC on AWS Clean Rooms, customers can prepare their data, match and create audiences, use custom insights to activate more relevant advertising campaigns with Amazon Ads, and measure return on ad spend. Massive congratulations to all the teams invovled in making this offering come to life in benefit of advertisers and partners! https://lnkd.in/gzagyQ83

Jun 14 · linkedin

Kudos to John Humphreys, Joann Wolferman, Kenny Yeung and team for accelerating agency onboarding for Nielsen ONE Advanced Audiences using AWS Clean Rooms.  Agencies can use their own first party data on Nielsen’s platforms for deduplicated, cross channel insights to determine media investment, without having to move, copy or share underlying data. Nielsen has improved time to insight for agencies by automating the configuration of the privacy enhanced collaboration. Learn more here! https://lnkd.in/gzDa4sFv cc:Zelle Steyn

Shaila Mathias
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Location

Denver, Colorado, United States