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Shaina Zafar
Executive, Next Gen @ UTA Marketing (Acq. JUV Consulting) | Host of The Screenshot Podcast | Gen Z Speaker & Community Builder | Let's chat about Gen Z, social impact, and events! ✨
Professional Background
Shaina Zafar is a dynamic entrepreneur and a passionate advocate for meaningful change in the world of business and culture. As the co-founder and Chief Marketing Officer (CMO) of JUV, a pioneering Gen Z marketing company, Shaina has made significant strides in redefining how brands connect with younger consumers. JUV is uniquely positioned to leverage human-centered design and innovative marketing strategies, which align perfectly with Shaina's commitment to creating impactful and engaging brand experiences. Her passion extends beyond marketing; she is deeply engrossed in the evolving narrative of regenerative capitalism and the role of sustainability in contemporary business practices.
With a rich background in various influential institutions, Shaina has honed her skills in public relations, marketing, and governmental affairs. Her prior role as an executive at United Talent Agency enriched her understanding of the entertainment and talent management sectors, allowing her to bridge her marketing insights with industry-leading practices. She has also been instrumental in fostering equity and representation as a board member of MAKERS Women, where she helped promote women’s leadership and empowerment.
Shaina is a thought leader in sustainability and ethical business practices, often sharing her insights regarding environmental, social, and governance (ESG) standards, particularly in relation to her thesis focusing on the implications of Uyghur labor in global supply chains. This line of inquiry reflects her dedication to critical issues and her desire to shift corporate behavior toward more ethical frameworks.
Education and Achievements
Shaina Zafar is a proud alumna of the University of Pennsylvania, where she earned her Bachelor of Arts (BA) in International Relations and Affairs. Her academic background equips her with a nuanced understanding of global political dynamics and cultural exchanges, making her exceptionally qualified to lead conversations about social justice and economic equality.
Shaina's journey began at H. Frank Carey High School, where she first developed her love for leadership and community engagement. Her early involvement in various local organizations laid the foundation for her commitment to advocacy and social change, allowing her to become a multifaceted leader with strong ties to her community.
Throughout her career, Shaina has participated in several notable programs, including the prestigious Bank of America Student Leaders Program, where she collaborated with the Girl Scouts of Nassau County to empower young women through leadership training and mentorship. Her entrepreneurial journey includes her role as the co-founder of JUV Consulting, where she has played a vital role in shaping a new era of marketing strategies catered to the unique needs and preferences of Gen Z.
Achievements
Beyond her work at JUV, Shaina Zafar's career is characterized by a series of illustrious achievements and collaborations with various organizations aimed at positive social impact. She has proudly served as a governmental affairs associate at The Council on American-Islamic Relations of New York (CAIR-NY), advocating for civil rights and social justice within the American Muslim community. Shaina has also taken a role as a legislative intern at Assemblywoman Michaelle Solages' Office, contributing to policy discussions that resonate with community concerns.
Moreover, her engagement as a Channel Kindness Reporter for the Born This Way Foundation highlights her commitment to youth-driven storytelling and the promotion of mental well-being among young people. Shaina has also been a valuable member of initiatives such as #BUILTBYGIRLS, where she empowered young women to explore careers in technology and entrepreneurship through mentorship and educational events.
With her dedication to collaboration and hands-on leadership, Shaina Zafar has also successfully led projects as the founder and executive director of Code for a Cause, utilizing technology for societal benefit. Her experience as a researcher and facilitator further underlines her capability to drive innovative solutions and encourage community engagement.
In addition to her professional accolades, Shaina has cultivated a rich network that spans various sectors, embodying a spirit of collaboration and shared learning. Her eclectic interests, which include a passion for creating the perfect music playlist and her culinary aspirations as a chef, showcase her multidimensional personality and creativity.
Shaina Zafar is a true representation of the new wave of leaders who are committed to creating a better future. With a well-rounded expertise in marketing, advocacy, and community engagement, she is poised to continue influencing the realms of business and social justice with her innovative ideas and passionate drive.
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Shaina Zafar: A Visionary Leader in Marketing and Social Advocacy
