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Lana Clark
Data-First Digital Strategist Seeking New Opportunity
Professional Background
Shalanna Clark is an accomplished Data-first Digital Strategist who brings a wealth of knowledge and expertise to the world of digital marketing and advertising. With a remarkable career spanning 19 years across agency and client-side roles, Shalanna has honed her skills in creating innovative digital strategies that drive brand growth and engagement. Throughout her professional journey, she has taken on various pivotal roles, showcasing her versatility and dedication to the field.
Shalanna's career began at MCI Worldcom, where she worked as a Marketing Assistant, providing her the foundational skills in marketing that she would carry throughout her career. She transitioned into a Corporate Events and Operations Coordinator role at Oreck Corporation, where she immersed herself in the operational side of marketing and learned the intricacies of corporate events management.
She then became an Account Executive at Mundaymorning Creative Group, where she connected with clients to understand their marketing needs and deliver tailored solutions. Continuing on her path, Shalanna took on the position of Director of Online Marketing and Social Media at Wheeler Advertising, positioning her at the forefront of digital innovation.
Shalanna’s next significant role was as Director of Digital Strategy at Zimmerman Advertising, where she developed strategies that integrated various digital channels to create impactful marketing campaigns. Her ability to analyze data and utilize it effectively allowed her to deliver outstanding results during her tenure. Shalanna then served as a Contract Digital Marketing Consultant for various organizations, providing her expert insights and strategies to enhance their digital presence.
In her role as Senior Director of Digital Strategy at Osky Blue, she further showcased her abilities to align digital marketing strategies with business objectives, resulting in sustainable growth for the brands she collaborated with. Most recently, Shalanna held the position of Senior Director of Digital Marketing at Six Month Smiles, where her strategic vision and leadership helped propel the company forward in a competitive market.
Education and Achievements
Shalanna Clark completed her Bachelor Of Science in Marketing at the University of New Orleans. This strong academic foundation empowered her with critical marketing principles and practices that she has applied throughout her diverse career. Fueled by her education, Shalanna continuously seeks to stay abreast of the latest digital marketing trends and technologies.
Outside of her formal education, Shalanna’s continuous learning and adaptation to the digital landscape played a crucial role in her success as a digital strategist. She is passionate about leveraging data to inform marketing decisions and innovative thinking to reach target audiences effectively.
In her journey, Shalanna has founded Culturesque, highlighting her entrepreneurial spirit and commitment to creating culturally relevant marketing solutions. Her role as a founder demonstrates her capability to identify market needs and develop strategies that resonate well with diverse audiences.
Achievements
Shalanna has led numerous successful marketing campaigns that not only drove brand awareness but also significantly increased client engagement and revenue growth. Her dedication to analytics-driven results and her ability to harness digital marketing tools have made her a sought-after strategist in the industry. Through her collaborative approach and strategic mindset, Shalanna has established a reputation for excellence in the ever-evolving digital marketing space.
