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Shams Al Shahid
Design Team Lead at upGrad
Professional Background
Shams Shahid is a distinguished Art Director and Creative Team Lead with over 6.5 years of rich experience in the dynamic realms of digital marketing and branding. Recognized for an innovative approach to design, Shams has a track record of experimenting with and exploring new design techniques, always striving to conceptualize and ideate projects that result in meaningful and substantial outcomes. Currently at the forefront of creativity as the Creative Team Lead at upGrad, India's largest online education firm, Shams plays a pivotal role in shaping the visual identity and branding strategies that resonate with the modern learner.
Having built a solid foundation in design and marketing, Shams has worked with a number of prestigious organizations throughout his career. Before joining upGrad, he held significant positions that contributed to his growth as a creative professional, including roles such as Creative Supervisor at Sparkt India and Dentsu Webchutney, and Senior Designer at VML. Each position allowed him to hone his skills and develop a unique style that blends functionality with aesthetic appeal.
Education and Achievements
Shams's academic journey has been as impressive as his professional milestones. He kicked off his education at St. James' School in Kolkata, where he completed his ICSE and ISC with a focus on Business/Commerce. He then pursued a Professional Diploma in Visual Communication at the esteemed Srishti School of Art, Design and Technology, which laid the groundwork for his exceptional design skills. Completing his education with a Bachelor of Commerce (BCom Honours) in Marketing from Calcutta University, Shams effectively bridged the gap between finance and creativity, making him uniquely equipped to understand the business aspects of branding.
His achievements in the field speak volumes of his creativity and commitment to the craft. From working on branding and identity for Decathlon Sports India to illustrating for Wildlife Trust of India, and conceptualizing campaigns at Ogilvy & Mather, Shams has demonstrated versatility in his design capabilities. His experience across various industries showcases his adaptability and skill in resonating with different target audiences.
Notable Career Highlights
- Creative Lead at upGrad: Currently leading the creative team in redefining how digital education is perceived and marketed in India.
- Creative Supervisor at Sparkt India: Successfully managed creative projects, bringing innovative ideas to life.
- Art Consultant at Dentsu Webchutney: Contributed to high-profile campaigns that solidified the firm's reputation for cutting-edge marketing solutions.
- Creative Supervisor at Isobar and Senior Designer at VML: Played integral roles in various successful campaigns that crossed traditional boundaries of marketing and creativity.
- Visual Designer at Decathlon Sports India: Helped shape the branding and visual strategy that engaged sports enthusiasts across India.
Shams's commitment to excellence in branding and visual communication has driven him to consistently create art and visuals that resonate deeply with viewers. His passion for experimenting with visual narratives and design techniques reflects his dedication to delivering effective marketing solutions that not only meet client expectations but also engage and inspire.
Conclusion
With an impressive portfolio that showcases a diverse range of creative skills, Shams Shahid continues to push the boundaries of art and design. His passion for the craft and commitment to innovation make him a valuable asset in the world of digital marketing and branding. Shams looks forward to connecting and collaborating with those who share his love for creating exceptional visual experiences. If you are interested in exploring Shams's work and collaborating on future projects, visit the link below and take a closer look at his artistic journey.
In a world where digital presence is paramount, Shams is leading the charge in creating visual identities that capture attention and drive engagement, making him a future leader in the ever-evolving digital marketing landscape.
