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Shana Haynie

Advisor at Ecommerce Tech

Former #CoFounder at @vulpineinteract + #DemandGeneration #Director @HearstBayArea. Current #HeadofContent @Unit21Inc. #INFJ

Highlights

Aug 27 · linkedin

Here's why Google’s sudden revival of the cookie doesn’t matter.

Brands today prioritize delivering timely, personalized customer experiences more than ever. However, relying on third-party data collected by cookies is no longer the solution.

In a recent blog post, Google announced that it will not deprecate third-party cookies as planned. Instead, they will introduce a new experience in Chrome that allows users more control over their data. While this news may seem significant, many marketers have already moved on from third-party data and invested in alternative solutions.

The shift away from third-party cookies began in 2020 when brand marketers had to adapt to disruptive changes brought on by the global pandemic. As physical stores were replaced, the need for dynamic, hyper-personalized digital storefronts became evident. Google's initial announcement of phasing out third-party cookies further accelerated the investment in personalization tools and first-party data collection.

First-party data, collected directly from customers, has proven to be of higher quality and reliability compared to third-party data. It includes valuable information obtained through direct interactions with customers, making it more relevant to brands' needs.

In a recent survey, nearly 60% of brand marketers expressed dissatisfaction with the available customer data, highlighting the importance of leveraging first-party data for effective marketing campaigns.

Data is currency, and personalization is key to building lasting customer relationships. Stay ahead of the curve by embracing first-party data and creating meaningful connections with your audience.

Read more in my recent post for CustomerThink (link in comments)

#Marketing #Personalization #CustomerEngagement

Jun 13 · linkedin

After seven years with their previous platform, SoundCloud's customer engagement solution had become overly complex, leading to ineffective campaigns.

To solve this issue, SoundCloud decided to migrate to MoEngage, and I’m excited to share their story with you.

In this new case study featuring SoundCloud’s Director of Product Management, Hope Barrett, you’ll get the full scoop about the challenges, solutions, and strategies surrounding their migration story and hear how they’ve increased engagement by 15%!

Read it now! (Link in comments)

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Experience

Advisor at Ecommerce Tech
Magazine Editor at Revgenius

Education

Monte Vista High School
Art, University Of California, Santa Cruz
Fine Arts
Bachelor Of Arts In Studio Arts, University Of California, Santa Cruz
Associates In Graphic Design, Penn Foster

Location

Oakland, California, United States