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Shane Heath
Co-founder & CEO at MUD\WTR | artist | dad
Shane Heath is the founder and CEO of MUD\WTR, a company that produces coffee alternatives and wellness-focused beverages.12 Born on July 8 in Santa Cruz, California, Heath launched MUD\WTR in May 2018 after working as a designer for six years.13
Prior to founding MUD\WTR, Heath's career included:
- Senior Designer at The Flex Company (Oct 2017 - Oct 2018)
- UI/UX Designer at Crumbs App (Sep 2017 - Dec 2017)
- Co-founder & Product at CavalryHQ (Aug 2016 - Nov 2017)
- Senior Designer at RealScout (Jul 2014 - Jul 2016)
- UI/UX Designer and Co-Founder of ishBowl (Sep 2011 - Sep 2014)6
Heath's inspiration for MUD\WTR came from his own struggle with caffeine dependency and a desire to create a healthier alternative to coffee.4 The company has experienced rapid growth, selling over 1.4 million units in 2022 and serving 443,000 consumers through individual purchases or subscriptions.4
As a leader, Heath emphasizes employee well-being and a healthy company culture. He manages a distributed team of 32 individuals, offering benefits such as bi-weekly days off, Oura rings, and access to medical consultations.4 Heath's personal routine includes practices like cold plunges, hyperbaric chamber sessions, and dedicated time for meditation and breath work.4
MUD\WTR has expanded its product line to include Rise Matcha and Balance Turmeric, catering to health-conscious consumers seeking energy-boosting and immune system-supporting beverages.5 The company's mission is to create healthy minds through healthy habits, aligning with current wellness and mindfulness trends.5
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