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Shane Smith

VP of Paid Media & Marketing Partnerships at Home Chef

Shane Smith is a marketing leader with extensive experience in the digital marketing and e-commerce space, currently serving as the VP of Paid Media & Marketing Partnerships at Home Chef.1 Here's an overview of his professional background:

Career Progression at Home Chef

Shane has been with Home Chef since February 2016, steadily advancing through the ranks:

  • VP of Paid Media & Marketing Partnerships (February 2020 - Present)
  • Sr. Director, Digital Marketing (February 2017 - February 2020)
  • Director of Digital Marketing (February 2016 - February 2017)

Previous Experience

Before joining Home Chef, Shane held several marketing positions at notable companies:

  • Digital Marketing Lead at The Tie Bar (September 2014 - February 2016)
  • Sr. Manager, Targeted Marketing at Staples (August 2013 - September 2014)
  • Various roles at Groupon, including Sr. Marketing Manager and CRM Manager (June 2011 - August 2013)
  • Marketing Associate at Bang & Olufsen (July 2009 - June 2011)
  • Account Executive at Allied Integrated Marketing (November 2006 - July 2009)

Education

Shane holds a Bachelor of Arts (B.A.) in Advertising from DePaul University, which he attended from 2002 to 2006.1

Expertise and Responsibilities

As VP of Paid Media & Marketing Partnerships at Home Chef, Shane likely oversees the company's paid advertising strategies and marketing collaborations. His experience spans various aspects of digital marketing, including email, mobile, social media, PR, SEM/SEO, CRM, affiliates, and offline channels.1

Shane has been involved in promoting Home Chef's meal delivery service, which offers customers pre-portioned ingredients and recipes for cooking meals at home.2 His role likely involves developing and implementing marketing strategies to grow Home Chef's customer base and brand awareness.

Highlights

Mar 1 · linkedin

Hi all - we are starting the search for a Director of Digital Media!

Home Chef is only 10 years burning down the road from our original start-up days (i.e. early employees personally delivering meals to customers in Chicago). Since then, we have become the largest omni-channel meal kit company in the country.

Our entrepreneurial spirit remains and we are now bolstered by the support of Kroger. Competition in our vertical is certainly there and a new era of Home Chef is emerging as we innovate to deliver value for customers in the meal solutions space across our family of brands.

If you are a performance marketing pro excited to lead our bright, humble Digital Media team and strategy please do hit me up!

Mar 6 · linkedin

Looking for an offline marketing guru to help drive growth.  Appreciate any recommendations!

Related Questions

What are Shane Smith's key achievements at Home Chef?
How has Shane Smith's career evolved over the years?
What specific strategies has Shane Smith implemented at Home Chef?
What are some notable projects Shane Smith has worked on at Home Chef?
How does Shane Smith's experience at Groupon compare to his role at Home Chef?
Shane Smith
Shane Smith, photo 1
Shane Smith, photo 2
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Location

Greater Chicago Area