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Shani Syphrett-Haynes
Strategic Partner | Marketing & Coaching | Helping brands and women of color succeed in the present while creating a better future
Shani Syphrett-Haynes is an accomplished professional in the field of brand strategy and marketing, currently holding the position of Senior Lead for Global Brand Strategy & Integrated Consumer Marketing at Pinterest.1 Her career is marked by notable achievements and expertise in creative brand development.
Professional Background
Shani is an award-winning brand strategist and marketer with a strong track record in the industry.1 Her work at Pinterest has been impactful, as evidenced by her involvement in successful brand campaigns. In June 2024, she highlighted a campaign that showcased Pinterest's unique ability to inspire and facilitate self-discovery.2
Education and Skills
Shani's educational background includes studies at the University of Pennsylvania, which has likely contributed to her expertise in brand strategy and marketing.1
Notable Projects and Initiatives
Brand Campaigns:: Shani has been involved in creating innovative marketing campaigns for Pinterest. One of her recent projects in June 2024 was described as taking "viewers on a fantastical ride of inspiration, self-discovery, and action".2
Inclusive Marketing:: In September 2023, Shani announced Pinterest's introduction of new body type technology, emphasizing the platform's commitment to inclusivity in its visual content.4
Trend Forecasting:: Shani has been involved in Pinterest's trend prediction initiatives. In December 2023, she shared insights about Pinterest Predicts, the company's annual trend forecast for the upcoming year.5
Personal Interests
Beyond her professional work, Shani shows interest in interior design and creative businesses. She has jokingly mentioned potentially offering interior design services for vacation homes in the future.3
Shani Syphrett-Haynes's career at Pinterest demonstrates her expertise in global brand strategy and integrated consumer marketing, with a focus on innovative, inclusive, and trend-setting initiatives.
Highlights
Sharing my Black feminist art Pinterest board? Don’t mind if I do!
Now, you can share your Pinterest boards as a video grid, slideshow video, or static grid anywhere. Let’s see your inspiration (and curation 😉)!
Congrats to the Pinterest team who worked on this launch 🚀.
3 years, 4 campaigns, 500 million+ monthly active users and it feels like we're just getting started.
On Pinterest, billions of ideas come together to create something totally and uniquely you. Our latest brand campaign takes viewers on a fantastical ride of inspiration, self-discovery, and action in a way only Pinterest can.
And, at Pinterest, we've built a world-class in-house team to bring the magic of our platform to life. Cheers to my colleagues and collaborators: Xanthe Wells Becca Morton Joyce Lee Adrienne Bullock Micaela Brookman Blythe Barger Sara Pollack Michael Whitten Louise Richardson Nicole Sanders, MPS. Emma Wallace Lisa Sullivan-Cross Zak Kirchner Sunny Minh Nguyen Whitney Paul
A career highlight and a hat tip to my fave 🤠. Catch the other 2 equally dreamy spots and a write-up on the campaign here: https://lnkd.in/eakkQbDr
