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Shanna Addams

Channel Marketing - Helping National Partners Drive Effective Demand

Shanna Addams is a creative and results-focused Channel marketing leader with a track record of success in developing and executing innovative demand generation strategies.

With over a decade of experience in Distribution and Channel Marketing, Shanna has established herself as an expert in working with Channel Partners, Distribution, and third-party channels to drive shared objectives.

Her solid communication skills enable effective collaboration with sales teams, business development, operations, and executive leadership to ensure the alignment and successful implementation of marketing and sales initiatives.

Highly analytical and detail-oriented, Shanna excels in leveraging metrics and ROI analysis to assess program effectiveness and enhance marketing strategies.

Shanna Addams holds a Bachelor of Communication with an emphasis on Organizational and Cross-Functional Communication from the University of Colorado Boulder.

Throughout her career, Shanna has held key positions such as Director Channel Marketing - US Nationals at Nutanix, Sr. Nationals Marketing Manager at Nutanix, and Sr. Global Channel Marketing Programs Manager at Riverbed Technology among others.

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Location

Denver, Colorado, United States