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Shannon Baker

Chief Brand Officer, International Sales Director - LALO

Shannon Baker is the Chief Brand Officer and International Sales Director at LALO, a company that specializes in tactical footwear and athletic shoes.1 She has been in this role since August 2013 and is based in San Diego, California.1

Prior to her current position, Shannon held several other roles in the retail and fashion industry:

  1. Senior Product Manager at The Soze Group Distributors Inc. from November 2011 to January 2020.1
  2. Chief Marketing Officer at HOKA from November 2010 to March 2013.1

Shannon attended the University of Oregon from 1989 to 1992.1 Her experience in the retail apparel and fashion industry spans over a decade, with a focus on brand management, marketing, and international sales.1

At LALO, Shannon is likely responsible for overseeing the company's brand strategy and international sales efforts. LALO, founded in 2013, produces tactical boots and athletic footwear designed for Special Operations Forces and everyday athletes.23

Related Questions

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What strategies has Shannon Baker implemented for international sales at LALO?
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Shannon Baker
Shannon Baker, photo 1
Shannon Baker, photo 2
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Location

San Diego, California