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Shannon Domingsil

Social & Influencer Marketing

Shannon Domingsil is currently a Social & Influencer Marketing professional at the National Football League (NFL), based in Honolulu, Hawaii. She has been with the NFL since December 2020, where she has significantly contributed to the growth of the league's social media presence, particularly on TikTok. Under her management, the NFL's TikTok account grew from 5.4 million followers in December 2020 to 14 million by February 2024. Notably, she achieved record engagement during the 2023-2024 season, including 1 billion views in a single day for Super Bowl LVIII, marking the highest engagement for a Super Bowl in NFL history.13

Before her role at the NFL, Domingsil gained experience in various positions, including internships at CNN and E! News, where she produced and edited digital content. She holds a degree from Chapman University, where she was actively involved in campus activities, serving as a campus tour guide and ambassador.12

Highlights

May 8 · linkedin

I finally launched my website! Here, you can watch my reel, learn a bit about me and my experiences, my resume, and the work that I've been a part of. To visit, click this link: https://lnkd.in/gedNv7U #website #resume #reel #onairtalent # #gethired #jobsearch #jobhunting

Dec 31 · linkedin

In the Summer of 2019, I was a part of Refinery29, Inc.'s first News Fellowship -- a production team of young women that invested in telling news stories -- where we launched a new series on R29's YouTube channel: Truth Told.

I was able to pitch news stories, be hands on and help with productions, and even be talent in one of the videos. But what I am most proud of is the piece we did about Eve Andrews Wiley's story and journey of bringing about more fertility legislation.

I traveled to Texas where I produced alongside the amazing cameraman Edoardo Marino. We spent about 3 days traveling through Dallas and Austin gathering the best elements to piece together Eve's story. Eve, thank you for allowing us to tell your story. And Ed, it was an honor working and learning from you!

Also thank you to Sabrina Santoro for encouraging me to apply, and Megan Boal, Dani Eddy, and Justine Lang for interviewing me, allowing me to be a part of this amazing program, and trusting me with this story.

Emily Holshouser, Astrid Kayembe, Ashley Omoma, Estephani Cano Martinez -- I am so grateful to have worked with, learned from, and be inspired by you strong and empowered women!

Linked is the piece I produced about Fertility Fraud: https://lnkd.in/ghGv4SK

Related Questions

What strategies did Shannon Domingsil use to grow the NFL's TikTok followers from 5.4M to 14M?
How did Shannon Domingsil achieve the highest views, engagements, and minutes spent across social for the 2023-2024 season?
What was the impact of Shannon Domingsil's work on the NFL's Super Bowl LVIII coverage?
What other roles has Shannon Domingsil held in the sports industry?
How did Shannon Domingsil's experience at Chapman University influence her career in social media?
Shannon Domingsil
Shannon Domingsil, photo 1
Shannon Domingsil, photo 2
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Experience

Social & Influencer Marketing at National Football League (NFL) (December 2020 - Present)
Campus Tour Guide at Chapman University (August 2017 - August 2020), Chapman Ambassador at Chapman University (March 2018 - May 2020), Admission Fellow at Chapman University (September 2018 - December at Cinnamon Girl (March 2016 - August 2016)

Education

Bachelor of Fine Arts - BFA in News and Documentary from Chapman University (2016 - 2020)

Location

Honolulu, Hawaii, United States