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Shannon Hooper

VP Partnerships

Shannon Hooper is an accomplished and innovative performance-driven sales marketer with over 18 years of experience in elite sports team sales and management within NASCAR, CPG, and media planning.

She is an analytical professional adept in sponsorship sales and activation development, focused on achieving successful partner outcomes.

With a Bachelor of Arts in Communication Studies from the University of North Carolina at Chapel Hill, Shannon has held significant roles such as Vice President Strategic Partnerships at 23XI Racing, Director of Partnership Success and Strategy at Tepper Sports & Entertainment, Vice President Partnership Sales at 4FRONT, and more.

Her background includes positions like Customer Marketing Planner at Kellogg Company and Media Planner at Starcom MediaVest Group, showcasing her diverse experience and expertise.

Shannon Hooper is a collaborative and communicative professional dedicated to fostering synergistic relationships and creating effective sponsorship activation platforms and programs.

Shannon Hooper
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Location

Charlotte Metro