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Shannon LaFrano

Manager, Digital Partnerships

Shannon LaFrano is a dedicated and enthusiastic professional with a background in Pharma and the Entertainment industry, focusing on Integrated Marketing, Commercial Marketing, Events, Account Management, branded content strategy, and digital investment strategy and activation.

Shannon LaFrano studied at Drew University, majoring in Sociology and minoring in Studio Art.

With experience at companies like Initiative, Starcom, Warner Music Group, Condé Nast, and Viacom, Shannon LaFrano has held roles such as Manager, Digital Partnerships; Supervisor, Direct and Emerging Partnerships/ Strategy and Activation; Account Manager; and Marketing Associate, among others.

Shannon LaFrano is passionate about applying her diverse skill set in a creative industry, seeking challenges that promote professional growth.

Highlights

Jan 15 · imd.org
How to build efficient Digital Partnerships - IMD Business School
Oct 1 · eccf.org
Digital Equity Initiative Partnership Grant
Mar 7 · mba.org
Legal Issues and Regulatory Compliance Committee | MBA

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Shannon LaFrano
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Location

Weehawken, New Jersey, United States