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Shannon Lewis
President. Canadian Media Directors' Council
Shannon Lewis is the President of the Canadian Media Directors' Council (CMDC).23 She is a prominent figure in the Canadian media industry, serving on the Cannes Lions Advisory Board in addition to her role at CMDC.23
The CMDC is an independent association of media professionals representing advertising media agencies in Canada. Under Shannon's leadership, the organization aims to ensure a fair and progressive marketplace for clients, agencies, and media partners.1 CMDC members account for 96% of the total media ad spend in Canada, which amounted to over $13 billion invested in the Canadian economy in 2023.1
Shannon is passionate about championing the growth and success of the Canadian media industry. She advocates for supporting local media through initiatives like The Canadian Media Manifesto, which is committed to fostering a healthy, responsible, and prosperous media ecosystem that benefits advertisers, consumers, and Canada's democracy.1
In her role, Shannon emphasizes the importance of media agencies as strategic partners for brands, helping them navigate the complex world of advertising and communication to achieve their business objectives.1 Her LinkedIn profile (username: snlewis) reflects her active engagement in the industry, where she regularly shares insights and updates about Canadian media.234
Highlights
Rise by lifting others! Start the year with new connections, fresh perspectives, and endless inspiration. ✨ Join us and be part of a thriving network of like-minded women who are passionate about making a difference in the advertising, media and tech industry. Our kickoff event for 2024 is on Thursday, January 18th at Pinterest. Be part of a year-long journey filled with coaching sessions, talks, and networking opportunities. https://lnkd.in/gH-Guzd9
Featuring an incredible lineup of coaches: Urania Agas Susan Irving Nikki Stone, Rachel Olive, Laura Pearce, Christine Saunders, and more. #leadership #empowerher
Small but mighty – this phrase took on a whole new meaning at our mentorship event. A thank you goes out to our media leaders and the next generation of women in media & tech who joined us for an enriching afternoon of mentorship.
To the women making waves in data, media, and technology: we truly rise by lifting others, and this gathering was a testament to our collective power to elevate one another.
Special appreciation to Google Canada for their unwavering support in helping our next generation of women in media shine bright 🌟
Thank you media leaders: Nikki Stone, Cathy Collier, Bettina Heimrath, Christine Saunders, Vivian Ip, Andrea MacDonald
