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Shannon Shewbrooks
Account Supervisor | Integrated Marketing | PR & Digital Media
Shannon Shewbrooks is a seasoned professional with over six years of experience in public relations and integrated marketing, focusing on B2B tech/SaaS and consumer industries.
Specializes in driving brand awareness and demand generation through traditional PR and integrated marketing strategies, ensuring cohesive brand messaging across various channels.
Skilled in enhancing brand narratives via media relations, internal communications, and both paid and organic social media channels.
Experienced in supporting companies through significant growth phases including funding rounds, mergers and acquisitions, product launches, and key company announcements.
Shannon holds a B.A. in Advertising and Public Relations from the University of Central Florida and is based in Central Florida.
Outside of work, Shannon enjoys reading, savoring coffee, and spending time with family, which includes her husband, two dogs, and close friends.
Highlights
It's been a fun (and busy!) week at PAN as we acquired the insanely talented and wonderful folks at PANBlast, a division of PAN (formerly, BLASTmedia). This 40-person crew will be dedicated to #PR work for emerging and high-growth #B2BTech #SaaS brands.
This move by PAN: 🌱 Expands our ability to serve B2B tech brands at all growth stages
💡 Combines BLASTmedia's SaaS expertise with PAN's #IntegratedMarketing services (go, team IM! 🎉 )
We had the chance to meet the PANBlast team on our All Staff this week and it was as unhinged (in the BEST way - that staff-wide group chat was hilarious but also so sincere and welcoming) and energetic as you would want it to be. They already feel like an extension of our PAN team. A perfect fit. Welcome to the PAN fam, team Blast!
Link to the full announcement in the comments👇🏻
As marketers, we all know that #GA4 is the future of website analysis, but let's be honest, anyone who has been in there knows that the transition from Universal Analytics can be daunting. 😅
Luckily, here at PAN, we have experts (like Meghan Kearney, my GA4 savior) who can help guide your path. Get the most out of GA4 and discover how with expert consultation.
You can find PAN Communications's free audit to get started today ⬇
#integratedmarketing #websiteanalysis #B2BPR #GoogleAnalytics
