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Shannon Susko
Executive Vice President, Financial Communications & Capital Markets, Healthcare Lead at Edelman
Professional Background
Shannon Susko is a seasoned communications professional with an impressive track record spanning over 15 years in the dynamic field of strategic, crisis, and transaction communications. Presently, she serves as the leader of healthcare-focused financial communications at Edelman's Financial Communications practice. In this capacity, Shannon meticulously designs and implements successful communication strategies, expertly guiding clients through challenging crisis situations, mergers and acquisitions (M&A), special situations, Committee on Foreign Investment in the United States (CFIUS) approvals, and crucial brand reputation management initiatives. Her adept understanding of the healthcare landscape coupled with her extensive experience in financial communications positions her as a trusted advisor in the industry.
Throughout her career, Shannon has excelled in various roles within renowned organizations, showcasing her diverse skills and adaptability. Her holistic approach to communication encompasses creating and executing robust communication plans that resonate with stakeholders, ensuring that messages are not only conveyed effectively but also align with organizational goals.
Education and Achievements
Shannon's academic credentials are as impressive as her professional experience. She earned her Bachelor of Arts degree in Political Science from the prestigious University of Pennsylvania in 2003, laying a strong foundation in analytical thinking and communication skills. Further enhancing her knowledge and expertise, Shannon went on to complete her Master of Business Administration at Arizona State University's W. P. Carey School of Business in 2009. This advanced degree has equipped her with essential business acumen, enabling her to navigate the complexities of financial communications within the healthcare sector.
In addition to her educational qualifications, Shannon has a noteworthy history of leadership roles. Before her current position at Edelman, she held the title of Executive Vice President, Financial Communications & Capital Markets, where she spearheaded healthcare-focused initiatives. Previously, she founded Susko & Co., a testament to her entrepreneurial spirit and vision. Her career also includes significant positions such as Senior Vice President for Financial Communications & Capital Markets and the Healthcare Lead at Edelman, as well as Vice President of Communications at the Global Strategy Group.
Her expertise is recognized by her membership in Chief, an organization dedicated to supporting women leaders. This affiliation provides her with valuable networking opportunities and resources to further her contributions to the communications field.
Achievements
Shannon Susko's impressive career is punctuated with significant milestones and achievements that demonstrate her commitment to excellence in communication. As a leader in financial communications specifically within healthcare, she has developed frameworks that have successfully guided numerous clients through intricate communication challenges during critical phases of their business.
Her work in crisis management has been particularly impactful, allowing clients to navigate potentially reputationally damaging situations with transparency and confidence. Additionally, her strategic involvement in M&A processes has resulted in successful transitions for various organizations, showcasing her ability to communicate complex information to diverse audiences effectively.
With her rich background, Shannon also brings a wealth of expertise in managing CFIUS approvals, ensuring that communication strategies align with regulatory requirements while addressing stakeholder concerns. Her comprehensive approach to reputation management has proven invaluable, particularly in an era where public perception can swiftly shift.
Shannon’s contributions to the field of financial communications continue to make waves, solidifying her standing as a pivotal figure in healthcare communications. Her unwavering dedication, strong leadership skills, and ability to forge connections within the industry are testaments to her exceptional capabilities as a communications professional.
